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Descubre el Mejor Software Para Agencias de Marketing en 2022

Una Lista de los Mejores Programas Para Agencias de Publicidad

Aquí están nuestras principales opciones para agencias de marketing:

  1. monday.com

    Best for ease-of-use & UI

  2. Teamwork

    best for enabling client collaboration

  3. Kantata (formerly Mavenlink + Kimble)

    Best advertising agency software for integrations

  4. Wrike

    Best advertising agency software for team collaboration

  5. ClickUp

    Best for templates that can get you started with your customization.

  6. Mosaic

    Best advertising agency software for visualizing workload and staffing projects

  7. Forecast

    Best advertising agency software for intelligent automation

  8. Paymo

    Best for project lifecycle management

  9. Copper

    Best advertising agency software for combined project management and CRM capabilities

  10. Hubstaff

    Best agency management, billing, and invoicing software

  11. FunctionFox

    Best for creative teams and agencies

  12. Basecamp

    Best for internal and client communication

  13. ProWorkflow

    Best for scheduling and rescheduling advertising projects

  14. VOGSY

    Best advertising agency software for Google Workspace users

  15. Intervals

    Best reporting features for time, expense, and internal reports

Esto te ayudará a comparar y evaluar rápidamente el mejor software de administración de agencias de publicidad y otro software de planificación para los medios de comunicación.

Recomendaré algunos de los mejores programas de gestión de proyectos de agencias creativas para que lo contrastes con las necesidades de tu empresa. También explicaré cómo los diferentes programas de gestión de proyectos de marketing pueden ayudarte a automatizar algunas tareas administrativas para aumentar la productividad. Encontrarás criterios de evaluación para el mejor sistema de gestión de agencias; junto con resúmenes fáciles de digerir para ayudarte con la comparación.

Preguntas Frecuentes Sobre el Software Para Agencias de Marketing

¿Qué hace el software para agencias de marketing?

Según el tipo y la marca del software, los programas para agencias de marketing pueden hacer muchas cosas: gestión de proyectos, asignación de recursos, gestión de relaciones con el cliente (CRM), software de contabilidad y facturación, herramientas de marketing digital, software de informes y más.

¿Por qué usar un programa para administrar una agencia?

Las agencias de publicidad tienen muchas partes móviles, muchos clientes y muchas necesidades internas. Por lo tanto, el uso de un programa disminuirá la carga administrativa sobre los empleados al tiempo que aumentará los niveles de organización, productividad y eficiencia.

¿Qué tipos de herramientas suelen utilizar las agencias de marketing?

Las agencias de publicidad pueden necesitar programas de gestión de proyectos, asignación de recursos, CRM para agencias de marketing, software de contabilidad y facturación, software de marketing digital y más. Verás que muchas agencias de marketing usan programas que cubren dos o más de estas necesidades, como Oracle Netsuite, Wrike y Clarizen.

¿Estás en búsqueda de otro tipo de software para tu agencia? Consulta nuestros otros recursos para obtener el mejor software para administrar equipos, recursos y proyectos:

  1. ¿De qué depende cada agencia de publicidad? ¡Comunicación, comunicación, y más comunicación! Si necesitas algunas recomendaciones para herramientas de comunicación, las tenemos.
  2. Algunos equipos dejan de lado una buena planificación debido a su arrogancia. Pero todo buen proyecto puede beneficiarse de un mapeo mental colaborativo para que el equipo se sincronice.
  3. ¿Tu equipo tarda demasiado? Podrías sacarle provecho a las herramientas de planificación de capacidad para manejar las cargas de trabajo difíciles.

Compara y Evalúa Rápidamente los 15 Mejores Programas Para Agencias de Marketing

Advertising Agency Software DPM Logo Soup 2021

Las empresas publicitarias siempre están muy ocupadas. Desde la dirección de arte hasta la contabilidad, son responsables de todos los aspectos del plan de publicidad y marketing. No es de extrañar que muchas agencias de publicidad digital estén buscando un software de planificación de medios para aligerar un poco la carga de trabajo.

A menudo, las agencias están estancadas en problemas muy comunes, como un alto número de informes sin la suficiente optimización. O reconstruir la credibilidad y luchar por el espacio en un mercado demasiado competitivo. El software para agencias de marketing puede ayudarte a poner todo en orden.

Sin más demora, aquí tienes algunos de los mejores programas para agencias de marketing del mercado en la actualidad.

The Digital Project Manager es financiado por sus lectores. Cuando haces clic en los enlaces de nuestro sitio, podríamos ganar una comisión. Más información.

Criterios Comparativos de Software de Administración de Agencias de Marketing

¿Qué buscamos en el software de administración de agencias de marketing? Las siguientes pautas te ayudarán a comprender partes de nuestro proceso.

  1. Interfaz de usuario (UI): ¿Qué tan bien diseñada está? ¿Ofrece visuales claras y navegación intuitiva? Interfaz multiusuario: habilita numerosos usuarios en el mismo sistema.
  2. Usabilidad: ¿Es fácil de aprender y dominar? ¿Hay tutoriales y capacitación? ¿La empresa ofrece buena tecnología y soporte al usuario? Proporciona diferentes inicios de sesión para cada usuario. Personaliza los permisos y la funcionalidad disponible para diferentes grupos de usuarios.
  3. Características y funcionalidad: ¿Cuántas de las características y funcionalidad clave del software de planificación de medios de comunicación ofrece, y qué tan potentes son? Específicamente, busqué:
    1. Gestión de proyectos: esto incluye la gestión de tareas tanto para el equipo como para las tareas orientadas al cliente, paneles de proyectos para hacerle seguimiento al progreso y compartir archivos y colaborar fácilmente. También puede incluir el control del tiempo (aunque algunas herramientas lo hacen a través de una integración de terceros).
    2. Gestión de recursos: debe permitirte buscar fácilmente recursos y habilidades para asignarlos a tareas y proyectos. Incluye funciones de programación que permiten establecer hitos, fechas límite y dependencias entre tareas.
    3. Administración de clientes y prospectos: incluye herramientas de comunicación, divulgación e informes que permiten administrar la prospección y los clientes de la agencia. Esto puede incluir un portal de clientes, así como la capacidad de tomar capturas de los datos de los proyectos, como las horas y los gastos, para entregar informes a clientes.
    4. Gestión financiera: el software de facturación de la agencia de marketing debe capitalizar todos los datos de proyectos y recursos para ofrecer previsiones y estimaciones precisas. También puede incluir funciones de facturación para agilizar el flujo desde el inicio del proyecto hasta la última factura. En algunos casos, un módulo para la gestión de medios y compras es útil, ya que ayuda a gestionar cosas como órdenes de compra e inserción.
    5. Informes: ¿Los programas de planificación de medios de comunicación tienen sistemas de informes adecuados con respecto al registro de horas, finanzas, administración de recursos y otras opciones? ¿La recopilación y organización de datos es fácil y útil?
  4. Integraciones: ¿Es fácil conectarse con otras herramientas? ¿Hay integraciones por defecto?
  5. Relación calidad-precio: ¿Cuán apropiado es el precio según sus características, capacidades y caso de uso? ¿Los precios son claros, transparentes y flexibles?

Descripciones de los 15 Mejores Programas Para Agencias de Marketing

1

monday.com

Best for ease-of-use & UI

monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

2

Teamwork

best for enabling client collaboration

Teamwork is a flexible advertising agency management software that helps agencies become more productive and profitable. It enables agencies to manage high volumes of client projects from start to finish. Teamwork allows you to build flexible, custom workflows and gives you one central place to visualize your team and client projects.

Teamwork offers a number of tools and features to help agencies manage their work. With the Workload feature, you can get a complete picture of your team’s capacity and manage resources and keep your team on track. There's built-in time-tracking on Teamwork to log hours spent working on tasks and track billable hours. Profitability reports allow you to track financial performance by project or team member and compare it against the budget for that client.

Something especially useful about this agency software is that you can add clients as collaborators for free so they can communicate with your team, leave comments in context, review assets and get visibility on project progress.

Teamwork integrates easily with other tools including Gmail, Harvest, Hubspot, QuickBooks, Slack, Dropbox and more.

Teamwork costs from $10/user/month. They also offer a 30-day free trial.

30 days free trial

From $13.99/user/month

3

Kantata (formerly Mavenlink + Kimble)

Best advertising agency software for integrations

Kantata has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust.

Kantata also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.

A single, easy dashboard lets you monitor all of your Kantata integrations, which can include Netsuite, Quickbooks, Salesforce, G Suite, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft and more.

The visual appeal of the interface is a bit convoluted and the aesthetics leave a bit to be desired, which may be a turn off for some users, particularly those tech-adverse. Locating passed posts and projects can be a bit of a drag and search functions could be improved for better archiving.

Kantata offers plans to meet your needs. Choose from resource management to complete PSA with advanced BI. To receive accurate pricing information, contact Kantata directly.

Demo available

Pricing upon request

4

Wrike

Best advertising agency software for team collaboration

Wrike is an advertising agency software that is best for teams of five up to an unlimited number of team members. Wrike enables managers and teams to visualize projects on Kanban boards and drag-and-drop Gantt charts, as well as customize workflows, dashboards, reports, and request forms.

Wrike allows teams and individuals to arrange their dashboard and task list in a view that suits their working style, as well as offers automations for admin tasks. Wrike also features employee capacity monitoring, resource management, and onboarding templates.

Wrike also offers a dedicated help center with interactive training, videos, a ‘Getting Started’ guide, and a thriving community. The tool includes a variety of specific solutions for every type of team or organization, including marketing teams and professional service teams. Users also have access to a variety of templates for common organizational processes.

Wrike includes over 400 pre-built integrations with the most popular file management software from Microsoft, Slack, Google, and Dropbox, along with sales and marketing software like Salesforce and Marketo.

Pricing starts at $9.80/user/month. There are four different price points, including a free version and plans which offer the ability to invite free external collaborators to a paid account.

14-day free trial

From $9.80/user/month

5

ClickUp

Best for templates that can get you started with your customization.

ClickUp is a powerful tool that will keep your agency projects running smoothly. It is customizable in almost every way and can help with project and resource management. I want to highlight its proofing and tracking features.

Proofing is a space for your team to collaborate on a digital asset and add comments, tag members, and attach screen-sharing videos to show people exactly what you want to convey. Now, let's talk about tracking. Tracking can happen directly in your list, as seen in the screenshot above. All of these tasks have a table created within them and feed the information you see. This way, you can see your conversion rate, clicks, etcetera in one quick glance.

ClickUp offers native integrations with Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.

ClickUp is free with limited storage for an unlimited number of users. Paid plans start at $5/user/month and offer a free trial.

Free plan available

$9/user/month

6

Mosaic

Best advertising agency software for visualizing workload and staffing projects

Mosaic is a modern resource management software built for advertising and creative agencies. They offer resource planning, project management, workload forecasting, hiring insights via role demand, capacity planning, profit and loss analysis, budget and time tracking, and performance dashboards.

Mosaic integrates with several ERP and financial management software, pulling in key project accounting, budget, and time entry data to provide a complete picture of your people and projects. Teams can then accurately plan and staff projects, strategically hire, and efficiently manage workload.

Mosaic integrates with Quickbooks, Unanet, Deltek, Asana, Salesforce, Jira, Workday, SAP, Oracle, and many other software applications.

Mosaic’s pricing is simple, transparent, and affordable with a risk-free 14-day trial. It offers three different annual subscription plans.

  • Team Plan: $9.99 per user per month, billed annually
  • Business Plan: $14.99 per user per month, billed annually
  • Enterprise: Customized pricing for 100+ team members

30 days free trial

From $9.99/user/month

7

Forecast

Best advertising agency software for intelligent automation

Forecast is a platform for advertising agencies to manage resources and projects used in 40+ countries worldwide. The tool includes capabilities for managing the project life cycle from quote to invoice, as well as intelligent automation for predicting project delivery dates and forecasting capacity needs.

Users can create project plans with Forecast’s auto-schedule. The powerful AI automatically estimates tasks, assigns and optimizes workload across resources, and sets a project delivery date. The tool also provides dashboards with overviews of the organization to allow for informed adjustments to time and resource allocation.

Forecast also introduced a unique feature for managing projects in a retainer setup. A dashboard with retainer periods and totals lets you track the financials of ongoing projects in addition to staff workloads and time spent on delivery.

Forecast integrates natively with Slack, Google Drive, QuickBooks Online, Salesforce, and Xero. Other integrations are available through Zapier.

Forecast has Lite, Pro, and Enterprise options that cost from $29/user/month (14-day free trial).

14-day free trial

From $29/user/month

8

Paymo

Best for project lifecycle management

Paymo helps advertising agencies streamline the process of managing projects from start to finish, reduce the administrative work as much as possible while offering a frictionless experience along the way. This means that both project managers and team members will know exactly what they need to do, when, and also collaborate better and transparently.

The dedicated account manager will make sure the onboarding process is smooth for everyone and the learning curve is significantly reduced.

The features cover all of the processes, from creating the initial project estimate to adding and assigning tasks, setting up budgets, tracking work time, generating reports, adding expenses and invoicing the clients.

To keep everyone up-to-date and on the same page, Paymo allows commenting at the task and project level, along with real-time in-app and email notifications. The interface is modern, a bit crowded with features and options, but easy to navigate through. You can hide the modules you don’t plan to use.

Paymo integrates natively with popular apps such as Slack, Adobe Creative Cloud, Google Drive, QuickBooks Online, Xero, JotForm, Shift, to name a few. Other integrations are available through Zapier or by syncing with their fully-documented API.

Paymo starts at $9.56/user/month and offers a 14-day free trial. It also comes with a Free plan that is limited to 1 user. The Gantt Chart module is only available in the Business plan.

 

Free plan available

From $4.95/user/month

9

Copper

Best advertising agency software for combined project management and CRM capabilities

Copper is an easy-to-use CRM for small businesses that assist users in managing sales leads and growing customer relationships.

Copper integrates with Gmail and other Google Apps and automatically logs all emails and contact interactions to reduce data entry and repetitive admin tasks. Users can also see sales and relationship essentials from email threads, past interactions, and tasks in one place.

The tool also includes project management features such as Kanban boards, workflow management capabilities, revenue tracking, and more. Copper also has strong reporting features for sales data and processes. Users can view metrics for measuring quality of lead sources, top-performing sales team members, sales forecasts, and more.

Along with the G Suite integration, Copper also integrates with QuickBooks, HubSpot, Slack, and more.

Pricing for Copper starts at $29/user/month. They also offer a 14-day free trial.

14-day free trial

From $29/user/month

10

Hubstaff

Best agency management, billing, and invoicing software

Hubstaff is a full-featured, free time tracking software tool for agencies (with freemium upgrades) that’s best for remote or distributed teams. It’s a lightweight, native time tracking tool that includes screenshots, time tracking, and project management. Its simple interface and design make it really easy for your team to enter their time and for you to track their progress.

Budget management is straightforward—using Hubstaff you can easily set time limits and budgets for your team to bill against with a maximum number of hours you want a member to be able to work in a week and the app will automatically prevent them from exceeding the limit.

When you’re working with a distributed team it can be hard to verify exactly what people are doing and how they’re spending their time. Hubstaff has some pretty handy tools to give you insight into what your team is doing in the time they’re logging to your project with screenshots and activity levels. You can also see which applications your team members are using and what URLs they are browsing while they’re tracking time.

Integrations are well supported across stacks of different tools including project management tools Asana, Jira, and Basecamp, payments, accounting, and invoicing integrations including QuickBooks, Paypal, Wise as well as Salesforce and Zendesk among others.

Hubstaff is free to use for 1 employee. Paid plans cost from $7/user/month and come with a 14-day free trial.

14-day free trial

From $7/user/month

11

FunctionFox

Best for creative teams and agencies

FunctionFox offers three different plans with features that range from basic time tracking and estimating, to project scheduling and gantt charts, to customized project intake forms. FunctionFox can support teams with five or five hundred members.

FunctionFox is entirely web-based and compatible with all up to date browsers, so users on both Mac and PC can work together seamlessly. FunctionFox allows for team collaboration through project scheduling, allows allocation of specific tasks through action assignments and to-do lists, and facilitates communication through the project blog. Another great feature is the availability tool, which project managers can use to monitor team capacity and utilize everyone’s time effectively.

FunctionFox is easy to use and made even easier with the tutorials and support provided. They offer dedicated onboarding and all customer support is unlimited, ongoing, and included in the subscription cost. Their website also includes a help center, and there are detailed help files included within the software itself.

Pricing for the FunctionFox Premier plan starts at $50 per month.

Free demo available

From $35/month (plus $3.75/user/month)

12

Basecamp

Best for internal and client communication

Basecamp includes the tools advertising teams need to work together: message boards, to-dos, schedules, docs, file storage, real-time group chat, and automatic check-in questions. You can rename prompts, turn off the ones you don’t need, or integrate with third-party tools.

Ad agency teams will find that Basecamp’s communication features, both internal and client-centric, are top-notch. Agency teams can use the “campfire” chat feature to keep up-to-date and the commenting features for external clients are extremely simple to use, making onboarding easier.

Integration options include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.

Basecamp costs from $99/month and has a freemium version of the software for up to 3 projects as well as a free 30 day trial for paid plans.

30-day free trial

From $11/user/month (billed annually)

13

ProWorkflow

Best for scheduling and rescheduling advertising projects

Advertising agency teams and specialists can use ProWorkflow to manage their wide variety of projects by allowing their designers, developers, project managers, and freelancers to collaborate in a central hub where progress can be easily monitored and reported on.

In the Features & Functionality evaluation review, I pointed to both project management and resource management being key; ProWorkflow is uniquely positioned to excel in these areas, particularly because of the sheer amount of projects teams can add as well as easy logging of all current and past jobs.

Integrations include Xero, QuickBooks Online, QuickBooks Desktop, KashFlow, FreshBooks, MYOB AccountRight, File Storage Integrations, Box Storage, Dropbox, Google Drive, Microsoft OneDrive, and over a thousand more using Zapier.

One small con is that the storage space associated with a ProWorkflow subscription is quite minimal; this wouldn’t be a huge drawback, except their integration with Dropbox is slightly clumsy. I’d say this is only a minor drawback, as it’s a small glitch that’s likely to improve over time, and there are plenty of other integrations to expand the storage space.

ProWorkflow starts at $10/user/month and has a free trial.

14-day free trial

From $20/user/month

14

VOGSY

Best advertising agency software for Google Workspace users

VOGSY automates and streamlines business operations, and integrates natively with Google Workspace to provide advertising agencies with real-time data and collaboration. The tool includes project management, resource planning, a CRM, time and expense tracking, reporting, finance management, and billing, and it’s built on Google Cloud.

Users can track the status and progress of opportunities and projects in attractive dashboards. Everything is organized in one spot: files in an automated Drive structure, tasks, estimated vs. actual budgets and margins, emails, automated invoices in Docs, communications, and notes. Planning and forecasting are easy with automated resource suggestions, resource availability heat maps, and placeholder resources.

Tasks can be assigned to anyone at any point in the service cycle, even from Gmail. Users can complete workflows directly from Gmail, perform approvals, and quickly follow up with prospects and customers with the Gmail Add-on, which pulls relevant information into emails.

VOGSY’s visual charts show real-time metrics like employee billability, sales pipeline, revenue forecast, and customer profitability. For more in-depth data, VOGSY provides out-of-the-box Google Sheets reports that are highly configurable and exportable.

VOGSY has a clear and easy Google Material Design interface. In addition to Google Workspace, VOGSY integrates with business tools like QuickBooks, Copper, Salesforce, Xero, Zapier, HubSpot, and Jira.

VOGSY starts at $9/user/month and offers a 30-day free trial. It also offers a free version limited to one user.

Free demo available

Pricing calculator available ($3,500 onboarding pack, mandatory)

15

Intervals

Best reporting features for time, expense, and internal reports

Intervals is a great tool for agencies that need to manage work, track its value, and quickly prepare invoices for clients to get paid for their time. It’s used by advertising agencies as well as digital strategy agencies, web design and development shops, QA teams in larger IT companies, and other use cases.

Agencies using Intervals will find a trove of useful features including project management (detailed task management, scheduling, file sharing, time tracking), as well as resource allocation, client management tools like invoicing and client reports. Overall, while it doesn’t have live chat and its document sharing features are on the basic side, Intervals is a well-rounded tool for making agencies run more smoothly.

Perhaps the best part of this tool is the reporting features. Because the tool includes time and expense management tools, you can also generate a variety of meaningful internal reports to find out exactly where your team’s time and efforts are going. You can also get a higher-level view of your agency, providing answers to questions like, “Which client have we done the most work for this year?” or “Who is our most billable employee?” The idea behind intervals is that you can keep track of every detail on every job so you’ll never again lose money on a project.

Interval’s integrations include QuickBooks online for invoicing, QuickBooks desktop for time data, Xero, FreshBooks, Slack, and Google Drive.

Intervals is priced per project and costs from $2.50/active project/month ($59/month for 25 projects, 25 GB, and unlimited users). They offer a free 30-day trial (no credit card required).

30 day free trial

From $2.5/project/month

Resumen del mejor software para agencias de publicidad

Tool Free Option Price
1
monday.com

Best for ease-of-use & UI

14-day free trial

From $10/user/month Visit Website
2
Teamwork

best for enabling client collaboration

30 days free trial

From $13.99/user/month Visit Website
3
Kantata (formerly Mavenlink + Kimble)

Best advertising agency software for integrations

Demo available

Pricing upon request Visit Website
4
Wrike

Best advertising agency software for team collaboration

14-day free trial

From $9.80/user/month Visit Website
5
ClickUp

Best for templates that can get you started with your customization.

Free plan available

$9/user/month Visit Website
6
Mosaic

Best advertising agency software for visualizing workload and staffing projects

30 days free trial

From $9.99/user/month Visit Website
7
Forecast

Best advertising agency software for intelligent automation

14-day free trial

From $29/user/month Visit Website
8
Paymo

Best for project lifecycle management

Free plan available

From $4.95/user/month Visit Website
9
Copper

Best advertising agency software for combined project management and CRM capabilities

14-day free trial

From $29/user/month Visit Website
10
Hubstaff

Best agency management, billing, and invoicing software

14-day free trial

From $7/user/month Visit Website
11
FunctionFox

Best for creative teams and agencies

Free demo available

From $35/month (plus $3.75/user/month) Visit Website
12
Basecamp

Best for internal and client communication

30-day free trial

From $11/user/month (billed annually) Visit Website
13
ProWorkflow

Best for scheduling and rescheduling advertising projects

14-day free trial

From $20/user/month Visit Website
14
VOGSY

Best advertising agency software for Google Workspace users

Free demo available

Pricing calculator available ($3,500 onboarding pack, mandatory) Visit Website
15
Intervals

Best reporting features for time, expense, and internal reports

30 day free trial

From $2.5/project/month Visit Website

Otros Programas Para Agencias de Marketing

El mundo del software de agencias de publicidad está lleno de una competencia sana y de muchas opciones para el comprador inteligente. Me gusta pensar más allá de los “15 principales” y dar las gracias a otros productos valiosos que continúan haciendo un buen trabajo en el espacio de software para las agencias de marketing. Dicho esto, aquí están mis menciones honoríficas para esta categoría:

  1. Ravetree

    Best agency software for real-time client portals

  2. Streamtime

    Best for creatives & design teams

  3. Admation

    Project management and workflow management software designed specifically for marketing teams and ad agencies

  4. SegMetrics

    Best for customer journey analysis

  5. Olavana

    Best for posting and reviewing HTML banner ads for client review

  6. Nifty

    Best for planning and delivering advertising campaigns

  7. Productive

    Best for agency business process management

  8. Screendragon

    Best for managing projects, processes, people & profits in one place

  9. Hive

    Best for multiple project views

  10. Function Point

    Best for identifying task dependencies in agency projects

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Hay Alguna Otra Opción de Software de Gestión de Agencias de Marketing?

Los equipos de marketing y creativos necesitan un software para agencias de marketing que se ajuste a su trabajo específico y sus usos. Convertir la inspiración en un  buen resultado final requiere recursos y herramientas como las enumeradas anteriormente.

¿Te consideras un experto en cuanto a programas de gestión de agencias de marketing? Haz clic en los comentarios y dinos qué le agregarías a la lista.

By Ben Aston

Soy Ben Aston, gerente de proyectos digitales. He estado en la industria durante más de 10 años trabajando en el Reino Unido en las principales agencias digitales de Londres, incluidas Dare, Wunderman, Lowe y DDB. He entregado de todo, desde videos virales a CMS, juegos flash, anuncios publicitarios y eCRM a sitios de comercio electrónico. He tenido la suerte de trabajar en una amplia gama de grandes clientes; marcas automotrices como Land Rover, Volkswagen y Honda; Empresas de servicios públicos como BT, British Gas y Exxon, y de bienes de consumo como Unilever, así como también marcas de productos electrónicos, como por ejemplo Sony.

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