Skip to main content

O Adobe Experience Manager combina a gestão de conteúdos Web, a disponibilização de experiências digitais e a gestão de ativos digitais, o que pode tornar a sua substituição complicada. Algumas equipas precisam de uma alternativa ao AEM Sites, outras precisam de suporte para fluxos de trabalho ao estilo do AEM Assets e muitas precisam de uma plataforma capaz de lidar tanto com as operações de conteúdos como com a governação de ativos.

As melhores alternativas ao Adobe Experience Manager ajudam as equipas a gerir conteúdos, disponibilizar experiências digitais e governar ativos digitais sem assumirem uma complexidade desnecessária da plataforma. Algumas oferecem a flexibilidade de um CMS sem interface, outras centram-se na publicação em vários sites e na personalização, e outras ajudam as equipas a organizar, governar e distribuir ativos digitais. Neste guia, vou comparar as principais opções para que possa encontrar uma solução mais adequada ao modelo de publicação, à configuração técnica e às operações de conteúdos da sua equipa em 2026.

O que é o Adobe Experience Manager?

O Adobe Experience Manager é uma plataforma empresarial de gestão de conteúdos e de experiências digitais utilizada para gerir sites, ativos digitais e experiências personalizadas dos clientes. Em comparação com muitos sistemas e plataformas de gestão de conteúdos, o AEM combina a gestão de conteúdos Web, a gestão de ativos digitais, as aprovações de fluxos de trabalho, a localização, a personalização e a disponibilização em vários canais num único ambiente.

As grandes organizações utilizam o Adobe Experience Manager para manter a consistência da marca em sites, regiões, campanhas e canais digitais. Como funciona como algo mais do que um CMS tradicional, a melhor alternativa depende de saber se a sua equipa precisa de uma publicação de conteúdos mais simples, de fluxos de trabalho de ativos digitais mais robustos, de uma disponibilização sem interface mais flexível, de uma maior facilidade de utilização ou de uma plataforma que se integre de forma mais harmoniosa na sua atual pilha tecnológica.

Tabela de comparação das alternativas ao Adobe Experience Manager

Esta tabela de comparação resume os detalhes de preços das minhas principais escolhas de alternativas ao Adobe Experience Manager:

Why Trust Our Software Recommendations

Avaliações das melhores alternativas ao Adobe Experience Manager

Seguem-se os meus resumos detalhados das melhores alternativas ao Adobe Experience Manager que entraram na minha lista restrita. Estas avaliações analisam ferramentas de gestão de conteúdos, gestão de experiências digitais, publicação sem interface e fluxos de trabalho de ativos digitais, para que possa comparar as opções com base no aspeto do AEM que a sua equipa precisa de substituir.

Best with headless integrations

  • Free plan available
  • From $29/month
Visit Website
Customer Rating: 4.8/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Contentstack is an enterprise content management platform designed for teams needing agility across complex digital ecosystems. You get granular control over assets, dynamic content delivery, and flexible management without a monolithic infrastructure.

Who Is Contentstack Best For?

Large content, web, and marketing teams at enterprises needing scalable asset management and cross-channel content delivery.

Why Contentstack Is a Good Adobe Experience Manager Alternative

I picked Contentstack because of how it handles headless integrations in practice. Its Automation Hub lets my team connect Contentstack directly to front-end frameworks, commerce platforms, and third-party services without custom middleware. 

I also appreciate how its Live Preview feature lets editors see real-time content changes across connected channels before publishing, which cuts down on costly deployment errors. For teams managing content across multiple digital touchpoints, that combination of flexible integration architecture and editorial visibility is hard to replicate.

Contentstack Key Features

  • Modular blocks: Drag-and-drop page and app components without developer dependencies.
  • Taxonomy: Organize and handle complex, large-scale content structures with custom classification.
  • Branches: Create independent workspaces to build and test content model changes without affecting production.
  • Preview sharing: Generate secure links so stakeholders can review in-progress content without needing platform access.

Contentstack Integrations

Contentstack offers native integrations with Salesforce, Brightcove, Bynder, AWS Translate, Cloudinary, Shopify, Marketo, Optimizely, Uniform, and Gatsby. An API is available for custom integrations.

Pros and Cons

Pros:

  • Automation Hub helps connect content workflows across systems
  • Live Preview gives editors visibility before publishing
  • Headless architecture supports complex digital experience delivery

Cons:

  • Most advanced setup work requires developer support
  • Not a full digital asset management replacement

Best for product information management integration

  • Free demo available
  • Pricing upon request
Visit Website
Customer Rating: 4.5/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Pimcore is an open-source platform designed for organizations that need unified management of digital assets, product data, and master data across channels. Companies with complex product catalogs or multiple brands can use Pimcore to centralize, enrich, and manage their content and media for consistent omnichannel delivery.

Who Is Pimcore Best For?

Global product teams and IT departments in retail, manufacturing, and distribution who need enterprise-grade digital asset and product data management.

Why Pimcore Is a Good Adobe Experience Manager Alternative

I picked Pimcore because it natively combines a DAM with a full PIM system in a single platform—something most AEM alternatives don't offer out of the box. My team can manage product attributes, digital assets, and relationships together, so a product image and its associated specs, variants, and translations all live in one place. 

I appreciate how Pimcore's data modeling lets you define custom object structures for complex product catalogs without relying on workarounds. For teams managing thousands of SKUs across multiple sales channels, that unified data layer makes multichannel publishing far more consistent.

Pimcore Key Features

  • Asset metadata management: Tag, classify, and enrich digital assets with custom metadata schemas directly within the platform.
  • Role-based access control: Assign granular permissions to users and teams to control who can view, edit, or publish content.
  • Multi-site content delivery: Manage and publish content across multiple websites and storefronts from a single backend.
  • Version control and audit trail: Track every change to assets and content with full revision history and rollback support.

Pimcore Integrations

Pimcore offers native integrations with Adobe Creative Cloud, Salesforce, SAP, Akeneo, Adobe Commerce, Shopify, and the Microsoft ecosystem, including Microsoft 365 and Azure. An API is available for custom integrations.

Pros and Cons

Pros:

  • Asset relationships help connect media with product data
  • Flexible data modeling handles complex catalog structures
  • Unified PIM and DAM supports product-rich content operations

Cons:

  • CMS experience may feel less marketer-friendly than DXP tools
  • Setup requires advanced technical configuration

Best for Drupal-powered workflows

  • Free demo available
  • Pricing upon request
Visit Website
Customer Rating: 4.3/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Acquia is a cloud-based platform built for teams deeply invested in Drupal who need advanced content management, digital asset organization, and marketing automation. I think you'll find it especially useful if you’re managing complex publishing workflows and collaborating across multiple digital channels.

Who Is Acquia Best For?

Acquia is a great choice for digital teams in mid-size to large organizations who need to manage, govern, and scale Drupal-based content operations.

Why Acquia Is a Good Adobe Experience Manager Alternative

I picked Acquia because it's built entirely around Drupal, which means your content workflows, governance models, and publishing pipelines all run natively on an open-source CMS your team already controls. I appreciate that Acquia's Site Factory lets my team spin up and manage multiple Drupal sites from a single dashboard, applying shared configuration and updates across all of them simultaneously. 

Acquia's Campaign Studio adds built-in marketing automation directly to those content workflows, so my team can trigger personalized campaigns based on content interactions without switching platforms.

Acquia Key Features

  • AI-powered auto-tagging: Automatically generates keywords, color profiles, and text extracted from files to make assets searchable without manual data entry.
  • Branded portals: Build curated, branded microsites that give external teams self-serve access to approved assets and brand guidelines.
  • Version control: Track file iterations while retaining associated metadata, with duplicate filename conflicts flagged and logged as new versions.
  • Asset expiration and rights management: Set release and expiration dates on assets, apply watermarks, and restrict access by user role to prevent use of unlicensed or outdated content.

Acquia Integrations

Acquia offers native integrations with Drupal, Salesforce, Marketo, Google Analytics, Amazon S3, Acquia Lift, and Brightcove. An API is available for custom integrations.

Pros and Cons

Pros:

  • Acquia DAM can support asset organization when included
  • Site Factory helps govern multiple Drupal sites centrally
  • Drupal-native workflows support structured content management

Cons:

  • Product scope should be clarified between DXP and DAM use cases
  • Requires Drupal expertise to manage effectively

Best for modular content structuring

  • Free plan available
  • From $300/month
Visit Website
Customer Rating: 4.5/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Contentful gives digital teams a flexible way to create, manage, and deliver content across multiple channels. If your organization wants to move away from monolithic systems, it offers an API-first approach that simplifies asset management and speeds up site updates.

Who Is Contentful Best For?

Contentful suits product, marketing, or web teams at growing companies that need to deliver content to multiple digital channels at scale.

Why Contentful Is a Good Adobe Experience Manager Alternative

I picked Contentful for this list because of how well its content model handles modular structuring. You can break content down into reusable components—think individual product descriptions, rich media assets, or CTA blocks—and assemble them across different pages and channels without duplicating work. 

I also appreciate Contentful's structured content editor, which lets my team define content types with custom fields so assets stay organized and consistent regardless of where they're published. For teams managing large volumes of digital assets across web, mobile, and other touchpoints, that level of structural control is hard to find elsewhere.

Contentful Key Features

  • Centralized asset library: Store and manage every image, video, and file in one place, with assets staying accessible and reusable across campaigns.
  • Built-in localization workflows: Manage translations and region-specific content delivery directly within the platform, without external tools.
  • Content timeline: Schedule, preview, and publish content updates from a single planning view so your team stays coordinated.
  • Role-based access controls: Set custom user roles and permissions to enforce content governance and approval processes across teams.

Contentful Integrations

Contentful offers native integrations with Salesforce, Netlify, Gatsby, Optimizely, Cloudinary, Shopify, Algolia, Bynder, Marketo, and Google Analytics. It also provides an API for custom integrations.

Pros and Cons

Pros:

  • Structured content fields help teams keep entries consistent
  • API-first delivery gives developers strong front-end flexibility
  • Modular content models support reuse across websites and apps

Cons:

  • Visual page editing is limited compared with traditional CMS tools
  • Not built for advanced digital asset governance

Best with extended compliance controls

  • Free demo available
  • Pricing upon request
Visit Website
Customer Rating: 4.2/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

OpenText is an enterprise-grade platform designed for organizations with complex document and digital asset management needs. I think it’s a strong fit for regulated industries and teams who require advanced control over content lifecycle and information governance.

Who Is OpenText Best For?

Enterprise compliance, records, and IT teams in finance, healthcare, or legal industries who need to manage sensitive content under strict regulatory requirements.

Why OpenText Is a Good Adobe Experience Manager Alternative

I picked OpenText because its DAM and content management products are built around compliance and information governance from the ground up—not bolted on as an afterthought. For organizations in healthcare, finance, or government that need to demonstrate regulatory readiness, that distinction matters. 

OpenText's Digital Rights Management and defensible deletion tools give legal and compliance teams direct control over how assets are retained, classified, and purged in line with GDPR, HIPAA, and SOX requirements.

I also appreciate that the platform supports on-premises, private cloud, and public cloud deployments, which is a real differentiator for teams whose security policies prevent them from running content infrastructure in a shared environment.

OpenText Key Features

  • AI-powered asset tagging: Automatically labels images and videos using AI to make assets searchable without manual metadata entry.
  • Omnichannel delivery engine: Generates and distributes adaptive asset renditions across websites, mobile apps, social media, and digital signage.
  • Creative collaboration tools: Built-in review, markup, and approval workflows let internal and external teams annotate and sign off on assets without leaving the platform.
  • Asset library management: Organizes assets using structured metadata, version control, and granular permissions to keep brand usage consistent across teams.

OpenText Integrations

OpenText offers native integrations with SAP, Salesforce, Oracle, Google Workspace, and has native integrations across the Microsoft ecosystem, including Microsoft 365 and Azure. An API is available for custom integrations.

Pros and Cons

Pros:

  • Permissions support secure management of sensitive content
  • Version control helps preserve asset history and accountability
  • Governance controls support regulated content and asset workflows

Cons:

  • User experience can feel heavy for marketing-led teams
  • Product fit depends on the specific OpenText solution selected

Best for low-code digital experiences

  • Free trial available
  • Pricing upon request

Sitefinity is a digital experience platform for organizations that want to deliver content across channels with minimal reliance on IT. I think it's a strong choice for marketing and web teams looking for centralized management and rapid site updates.

Who Is Sitefinity Best For?

Marketing and digital teams at midsize to enterprise organizations wanting to launch and maintain multiple sites without heavy development resources.

Why Sitefinity Is a Good Adobe Experience Manager Alternative

I picked Sitefinity because its drag-and-drop page builder and visual editing tools let marketing teams build and update pages without writing a single line of code. I appreciate how the low-code form builder and widget framework give non-technical users real control over layout and content. 

In practice, that means my team can spin up landing pages, microsites, or campaign content without waiting on development sprints. For organizations that want AEM-level multisite control without AEM-level developer dependency, Sitefinity hits that balance well.

Sitefinity Key Features

  • Digital asset management: Store and organize images, documents, and videos in hierarchical media libraries with built-in image editing and thumbnail generation.
  • Content scheduling: Set publish and expiry dates on content items to automate when pages and updates go live.
  • A/B testing: Run split tests on pages and content variants using the built-in Sitefinity Insight CDP to inform optimization decisions.
  • Workflow automation: Configure multi-level approval workflows with email notifications and comments to manage content governance across teams.

Sitefinity Integrations

Sitefinity offers native integrations with HubSpot, Salesforce, Marketo, Eloqua, Microsoft Dynamics 365, Azure AD, SharePoint, and Google Analytics. An API is available for custom integrations.

Pros and Cons

Pros:

  • Multisite features help manage several web properties
  • Low-code tools support faster digital experience creation
  • Visual editing helps marketers update pages independently

Cons:

  • DAM capabilities are more basic than specialist asset platforms
  • Page builder can slow down with complex layouts

Best for multisite brand management

  • Free demo available
  • Pricing upon request

Sitecore Experience Platform is a digital experience and content management solution designed for marketing and IT teams running complex sites. I think you'll find it especially useful if you need to unify content, personalization, and asset delivery at scale across multiple domains.

Who Is Sitecore Experience Platform Best For?

Global marketing teams and IT departments in large enterprises that need to govern multiple branded sites and deliver content at scale.

Why Sitecore Experience Platform Is a Good Adobe Experience Manager Alternative

Multisite governance is where Sitecore Experience Platform genuinely earns its place on this list. I picked it because its multisite management tooling lets large enterprise teams run dozens of regional or brand-specific sites from a single platform instance, with shared content models and centralized publishing controls. 

That matters most when you're managing brand consistency across markets—Sitecore's built-in multilingual support means you can localize content at the site level without duplicating your underlying structure. Pair that with its AI-powered personalization layer, and my team can serve different audiences with targeted experiences across all those sites without building separate workflows for each one.

Sitecore Experience Platform Key Features

  • Experience editor: Edit and preview page content in real time directly within the browser.
  • Content hub connector: Centralize and sync digital assets across sites from a single content repository.
  • xDB (experience database): Track and store individual visitor interactions across channels to build contact profiles.
  • Headless delivery via Sitecore JSS: Build front-end experiences in JavaScript frameworks while pulling content through APIs.

Sitecore Experience Platform Integrations

Sitecore Experience Platform offers native integrations with Salesforce, Microsoft Dynamics 365, Marketo, SAP Commerce Cloud, Sitecore Content Hub, Coveo, Brightcove, Adobe Creative Cloud, and Oracle Eloqua. An API is available for custom integrations.

Pros and Cons

Pros:

  • Visitor data supports deeper content targeting and analysis
  • Personalization tools help tailor digital experiences by audience
  • Multisite controls support complex brand and regional governance

Cons:

  • Implementation can be demanding for internal teams
  • Ongoing maintenance often requires technical expertise

Best with built-in accessibility scanning

  • Free demo available
  • Pricing upon request

Crownpeak gives marketing and digital teams a cloud-native platform for unified content, asset management, and web experience governance. I think it’s a strong fit for regulated industries that need centralized oversight across digital channels.

Who Is Crownpeak Best For?

Global brands and compliance teams in finance, pharma, or the public sector needing centralized control and broad accessibility across web properties.

Why Crownpeak Is a Good Adobe Experience Manager Alternative

I picked Crownpeak specifically because its built-in accessibility scanning runs automatically during the content authoring process, flagging WCAG violations before pages ever go live. That's a meaningful difference from tools where accessibility is an afterthought or a third-party add-on. 

I also appreciate how Crownpeak's Digital Quality Management layer monitors live pages continuously, so accessibility and governance issues don't slip through after publication. For teams managing content across dozens of locales or regulated markets, that real-time oversight is hard to match.

Crownpeak Key Features

  • AI content suite: Generate, translate, and optimize content directly inside the FirstSpirit authoring environment.
  • Decoupled CMS architecture: Deliver content across any channel or front-end framework through a headless, API-first setup.
  • Multilingual content orchestration: Manage translation workflows and localized content variants from a single unified hub.
  • Marketplace extensions: Extend platform functionality through add-ons and pre-built connectors available via the FirstSpirit marketplace.

Crownpeak Integrations

Crownpeak offers native integrations with Salesforce, Marketo, Brightcove, SAP, SharePoint, and Microsoft 365. It provides an API for custom integrations and supports marketplace extensions for additional connectivity.

Pros and Cons

Pros:

  • Decoupled architecture supports flexible content delivery
  • Quality monitoring helps teams manage live digital properties
  • Accessibility checks support governed web publishing workflows

Cons:

  • Interface can feel dated compared with newer CMS tools
  • DAM functionality is not the platform’s strongest use case

Best for customizable content approval

  • 30-day free trial
  • From £4,000/month

Magnolia CMS is a modular digital experience platform that gives marketing and IT teams flexible control over enterprise content and assets. You’ll want to check it out if you need advanced integrations and custom workflows for managing web and omnichannel experiences.

Who Is Magnolia CMS Best For?

Enterprise digital teams that need highly configurable content approval and publishing workflows across complex web or mobile environments.

Why Magnolia CMS Is a Good Adobe Experience Manager Alternative

I picked Magnolia CMS because its content workflows are genuinely configurable at a structural level, not just through settings toggles. My team can build multi-step approval chains that reflect how we actually review, localize, and publish content across regions. I appreciate that Magnolia's Stories editor lets content authors work visually while still respecting the approval gates we've defined. 

That combination of editorial flexibility and governance control is what makes it a credible alternative for teams that need AEM-level oversight without the full AEM infrastructure commitment.

Magnolia CMS Key Features

  • Visual SPA editor: Edit headless frontends built with React, Angular, or Vue directly inside Magnolia's WYSIWYG interface, without switching tools.
  • Omnichannel preview: Preview content as it will appear across different channels and devices before publishing.
  • Multi-site management: Manage multiple brands, regions, and languages from a single unified interface.
  • GraphQL support: Query structured content using GraphQL to reduce API calls and serve exactly what each channel needs.

Magnolia CMS Integrations

Magnolia CMS offers native integrations with Salesforce, SAP Commerce Cloud, Adobe Experience Manager, Bynder, Google Analytics, and AWS S3. An API is available for custom integrations.

Pros and Cons

Pros:

  • Multisite tools support regional and brand content operations
  • Visual SPA editing helps teams manage headless experiences
  • Configurable workflows support detailed content approval processes

Cons:

  • Custom workflow setup can require technical support
  • Not a dedicated DAM for complex asset lifecycle management

Best for open-source extensibility

  • Free demo available
  • Pricing upon request

Jahia brings a modular content and asset management platform designed for organizations with advanced web and digital requirements. It appeals to IT teams and digital leaders who want complete control over their customer-facing experiences and digital assets.

Who Is Jahia Best For?

Enterprise IT teams and digital agencies are managing complex, multi-site digital experiences.

Why Jahia Is a Good Adobe Experience Manager Alternative

I picked Jahia because its open-source core gives development teams real freedom to extend the platform without hitting the licensing or architectural walls that come with AEM. Jahia's module-based architecture lets your team add, remove, or customize features through independently deployable components—meaning you can build exactly the content and asset management workflows your project needs. 

I also like that Jahia supports both headless and traditional content delivery from a single platform, so teams managing assets across websites, apps, and portals don't need separate tools. For organizations that want to self-host and maintain full control over their data, Jahia's on-premises deployment option makes that straightforward.

Jahia Key Features

  • Built-in customer data platform: Collects behavioral signals from websites and apps, then builds unified visitor profiles and real-time audience segments for content targeting.
  • Multi-site content management: Manage and publish content across multiple sites and portals from a single interface, with shared asset libraries and localization support.
  • GraphQL content API: Exposes content and assets via a GraphQL API, enabling headless delivery to any front-end framework or digital channel.
  • Audience personalization engine: Adapts content to individual visitors based on browsing behavior, CRM data, and interaction history, with native control groups for measuring campaign impact.

Jahia Integrations

Jahia offers native integrations with Google Analytics, Salesforce, Marketo, Microsoft Power BI, and Apache Unomi, and provides an API for custom integrations.

Pros and Cons

Pros:

  • Module-based design allows tailored content workflows
  • Hybrid CMS supports both headless and traditional delivery
  • Open-source architecture supports deep platform customization

Cons:

  • Not a full DAM replacement for asset-heavy teams
  • Smaller ecosystem limits ready-made implementation resources

Outras alternativas ao Adobe Experience Manager

Eis algumas alternativas adicionais ao Adobe Experience Manager e ferramentas relacionadas que não entraram na minha lista restrita, mas que podem continuar a valer a pena considerar, dependendo do seu caso de utilização:

  1. Liferay Digital Experience Platform

    For enterprise-scale collaboration

  2. Kentico Content

    With omnichannel publishing features

  3. Brightspot

    With multilingual content capabilities

  4. Sanity

    For structured content editing workflows

How I Evaluate Adobe Experience Manager Alternatives

I evaluate each platform for the core capabilities a content operations team actually needs—DAM, structured publishing, approval workflows—then weigh differentiators that set the best apart.

Core Functionality (Table Stakes For This List)

When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.

  • Content Creation & Management: I look for structured editing, version history, and publishing controls that let teams move content from draft to live without juggling separate tools.
  • Digital Asset Management: A centralized asset library with tagging, search, and version control matters—especially when teams reuse images and videos across multiple campaigns.
  • Workflow & Approval Processes: Each tool should support configurable review stages and approvals, so a web content operations lead can route a landing page through legal, design, and marketing sign-off.
  • Team Collaboration: I check for in-context commenting, @mentions, and shared views that keep feedback tied to specific content pieces rather than buried in email threads.
  • Templates & Reusable Components: Platforms like Sitecore and Contentful handle reusability differently, so I evaluate whether teams can build and maintain standardized content blocks or page layouts.
  • Multi-Channel Publishing: I evaluate whether a platform can deliver content to websites, mobile apps, email, and other channels through native publishing or API-based delivery.

Once I have a list of tools that meet this criteria, I consider what sets each platform apart.

Differentiating Factors (What Sets Vendors Apart)

Here's how I compare and contrast different vendors:

Standout Features

AI content assistance is a big differentiator—I look for tools that help teams draft, tag, or translate assets without leaving the platform. Proofing and annotation tools also matter when creative reviews involve multiple stakeholders marking up designs or page layouts in real time. I evaluate whether a platform offers headless or composable architecture, since teams running omnichannel campaigns need API-first delivery that doesn't lock them into a single front end.

Beyond Features

Total cost of ownership is one of the first things I evaluate, since AEM's enterprise licensing model is often the primary driver behind the search for alternatives. I also check how well each platform connects to tools like Jira, HubSpot, or Salesforce—gaps in the integration ecosystem create manual workarounds that slow content operations down. Implementation timelines matter too. Some platforms offer guided onboarding and partner networks, while others assume you'll bring an agency to get started.

Por que razão procurar uma alternativa ao Adobe Experience Manager?

O Adobe Experience Manager é uma plataforma poderosa, mas não é a solução adequada para todas as organizações. Algumas equipas precisam de um CMS mais simples, outras querem uma arquitetura sem interface mais flexível e outras precisam de uma ferramenta que se concentre mais diretamente na governação de ativos, nos conteúdos de produtos ou na publicação em vários sites.

Pode estar à procura de uma alternativa ao Adobe Experience Manager porque:

  • A sua equipa pretende uma experiência de edição de conteúdos mais simples
  • Precisa de uma entrega de conteúdos desacoplada mais flexível
  • A sua organização pretende reduzir a complexidade da implementação
  • Os seus profissionais de marketing precisam de um controlo mais rápido sobre as atualizações do site
  • Os seus programadores pretendem uma arquitetura mais modular
  • Os seus fluxos de trabalho de ativos requerem melhores funcionalidades de pesquisa, metadados ou governação
  • A sua empresa precisa de um suporte mais sólido para ambientes de código aberto ou compostos
  • A configuração atual parece demasiado pesada para as necessidades de publicação da sua equipa

Se alguma destas situações lhe é familiar, veio ao lugar certo. Esta lista inclui opções centradas em CMS, DXP, CMS desacoplados e DAM que podem substituir diferentes componentes do Adobe Experience Manager, dependendo dos objetivos da sua equipa.

Principais funcionalidades do Adobe Experience Manager

Eis algumas das principais funcionalidades do Adobe Experience Manager que deve comparar com as soluções alternativas:

  • Gestão de conteúdos: Permite às equipas criar, editar, organizar e publicar conteúdos Web em várias propriedades digitais a partir de uma plataforma centralizada.
  • Gestão de ativos digitais: Armazena e gere imagens, vídeos, documentos e ficheiros criativos para que as equipas possam localizar, reutilizar e distribuir ativos aprovados.
  • Etiquetagem de metadados: Adiciona informações descritivas aos ativos e conteúdos para melhorar a pesquisa, a filtragem, a classificação e a governação.
  • Controlo de versões: Regista alterações aos conteúdos e ativos para que as equipas possam rever versões anteriores, restaurar atualizações anteriores e manter o histórico dos conteúdos.
  • Controlos de acesso baseados em funções: Restringe o acesso com base nas funções dos utilizadores, nas equipas ou nas permissões, para permitir uma gestão segura de conteúdos e ativos.
  • Gestão de fluxos de trabalho: Suporta processos de revisão, aprovação e publicação para equipas que necessitam de uma governação estruturada dos conteúdos.
  • Entrega dinâmica de conteúdos multimédia: Adapta os formatos, tamanhos e versões de imagens e vídeos a diferentes canais, dispositivos e experiências de utilizador.
  • Ligação ao Creative Cloud: Liga as ferramentas criativas da Adobe aos fluxos de trabalho de conteúdos e ativos, para que as equipas de design e marketing possam trabalhar com ficheiros aprovados.
  • Personalização de conteúdos: Apresenta conteúdos direcionados com base em segmentos de público, comportamento ou dados contextuais.
  • Relatórios e análises: Disponibiliza visibilidade sobre o desempenho dos conteúdos, a utilização dos ativos e o envolvimento dos clientes.
  • Gestão de vários sites: Ajuda as equipas a gerir conteúdos, ativos, idiomas e experiências de marca em vários sites ou regiões a partir de um único ambiente.
  • Entrega de conteúdos desacoplada: Suporta a entrega de conteúdos baseada em API para sites, aplicações, portais e outros canais digitais.