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Die beste Digital Asset Management Software 2021

By 30/01/2021 No Comments

Übersicht zum Thema Digital Asset Management Software

Die Digital Asset Management Software ermöglicht es Benutzern, Dateien zu speichern und zu organisieren und ihre Vermögenswerte vor unbefugtem Zugriff zu schützen. DAM-Software kann den Arbeitsablauf bei Projekten verbessern und bei allgemeinen Projektherausforderungen helfen. Alle deine Dateien befinden sich an einem Ort und du brauchst nicht mehr stundenlang nach dem einen Bild zu suchen, das in den Nischen der Festplatte verschwunden ist.

  1. MediaValet logoMediaValet

    Best DAM software for marketing & creative teams

  2. Smartsheet logoSmartsheet

    Best digital asset manager with project management and collaboration

  3. Bynder logoBynder

    Best digital asset manager for distributed teams

  4. Brandfolder logoBrandfolder

    Best digital asset management software for enterprise usability and adoption

  5. Sesimi Brand Management Platform logoSesimi Brand Management Platform

    Best DAM for local area marketing and creative automation

  6. monday.com logomonday.com

    Best digital asset manager with workflow automation and collaboration

  7. Widen, an Acquia company logoWiden, an Acquia company

    Best digital asset management software for configuration and customization

  8. Filecamp logoFilecamp

    Best cloud-based digital asset management software

  9. Swivle DAM logoSwivle DAM

    Best digital asset management software for small businesses and freelancers

  10. MediaBeacon logoMediaBeacon

    Best digital asset management software for scaling teams and large organizations

Nachfolgend findest du eine Übersicht zu den einzelnen Digital Asset Management Programmen mit Screenshots, Funktionsüberblick, Preisen und unserer Bewertung.

Direkt zu den Bewertungen der Digital Asset Management Software springen

Digital Asset Management FAQ

Hier geht es um die grundlegenden Aspekte von Digital Media Asset Management Software, wie z.B. was diese Software ausmacht und wofür du sie verwenden kannst.

Was ist Digital Asset Management?

Digital Asset Management ist ein Verzeichnis von digitalen Ressourcen – man stelle sich vor, es ist ein Online-Dateisystem. Ein DAM verbessert die Flexibilität, Kontrolle und den Datenzugriff zwischen Organisationen, Unternehmen, Abteilungen, Kunden und Partnern in Bezug auf digitale Ressourcen.

Was ist ein digitales Asset?

Ein Digital Asset ist eine “Sache”, die du online nutzen und darauf zugreifen kannst. Dazu gehören unter anderem Fotos, Videos, Markenartikel, eBooks, Logos, Illustrationen, Animationen, Präsentationen, Tabellenkalkulationen, Word-Dokumente, E-Mails – es ist alles möglich, was digital ist und Metadaten enthält.

Was ist ein Digital Asset Management System?

Das Digital Asset Management System vereinfacht den Prozess der Datenspeicherung, -freigabe und -verfolgung von digitalen Inhalten erheblich. Die zentrale Bibliothek zum Speichern und Freigeben digitaler Assets ermöglicht es den Benutzern, auf die benötigten Dokumente zuzugreifen, egal wo auf Erden sie sich befinden – ohne mit einem Onsite-Server verbunden zu sein.

Warum ist Digital Asset Management wichtig?

Die DAM-Software ermöglicht es Projektmanagern, Kundeninhalte zu organisieren und darauf zuzugreifen. Alle deine Assets sind in einer einzigen Bibliothek gespeichert, so dass du an deinem Schreibtisch, in der Warteschlange im Café oder auf dem Weg zu einem Meeting darauf zugreifen kannst.8

Wer nutzt Digital Asset Management Software?

Werbeagenturen, kreative Teams, gemeinnützige Organisationen und E-Commerce-Unternehmen sind nur einige Beispiele für Unternehmen, die ein DAM einsetzen könnten. Freiberufliche Kreative wie Fotografen und Designer nutzen oft das personalisierte Digital Asset Management zum Speichern, Teilen und Organisieren ihrer Dateien. Alles, was digital ist und Metadaten enthält, ist ein digitaler Wert. Jeder, dessen Auftrag oder Projekt die häufige Nutzung digitaler Medien oder Dateien beinhaltet in der Regel die Verwendung einer DAM.

Welche Möglichkeiten bietet die Digital Asset Management Software?

Die Digital Asset Management Software speichert digitale Assets in einer zentralen Bibliothek. Die meisten DAMs bieten zusätzliche Funktionen wie das automatische Hinzufügen von Metadaten-Tags, das Erstellen von Smart Albums und das Verfolgen von Asset-Lizenzen. Die Digital Asset Management Software läuft in der Regel sowohl auf Mac als auch auf Windows.

Nicht auf der Suche nach Digital Asset Management Software? Hier findest du unsere anderen Auflistungen von Top-Software zur Verwaltung von Teams, Ressourcen und Projekten:

  1. Du hast Probleme, alle deine digitalen Projekte im Griff zu behalten? Mit unseren Empfehlungen zur Projektplanung kannst du die Übersichtlichkeit bewahren.
  2. Die Leitung großer Teams kann Kopfschmerzen bereiten. Mit unseren Empfehlungen zur Ressourcenplanung wird sichergestellt, dass jeder das bekommt, was er braucht.
  3. Fokussiere dich auf das Wesentliche und erlebe jeden Tag mehr, indem du einen Blick auf unsere Produktivitäts-App-Reviews wirfst.

Anhand dieser Liste kannst du die beste Digital Asset Management Software (oft auch als DAM bezeichnet) schnell und unkompliziert vergleichen und bewerten.

Wenn du dich irgendwann mal dabei erwischt hast, dass du denkst: “Ich glaube, wir hatten diese Datei vor einem Jahr oder so. Wir könnten sie für dieses Projekt nutzen – wenn ich sie nur finden würde…”, dann solltest du darüber nachdenken, eine DAM zu besorgen. Es handelt sich um ein Speicherungs- und Verwaltungssystem für digitale Bestände. Es kann die Produktion erheblich beschleunigen und gewährleisten, dass du die am besten geeignete Datei für deine Projekte verwendest.

Digital Asset Management Software Logo Soup

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.

Brauche ich einen Digital Asset Manager?

Ich werde diese Frage mit drei weiteren Fragen beantworten.

Managst du kreative Teams?

Arbeitest du in einem dezentralen Team?

Arbeitest du mit mehreren Anbietern, Kunden oder Partnern zusammen?

Wenn du eine dieser drei Fragen mit “Ja” beantwortet hast, kannst du wahrscheinlich von der Digital Asset Management Software profitieren. Hier sind einige der Vorteile, die sie bieten kann:+

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Projektmanagement Anwendungen Vergleichskriterien

Wie kann ich DAM-Software auswerten? Hier ist eine Übersicht über meine Überlegungen:

  1. Benutzeroberfläche (UI): Bietet es übersichtliche Anzeigen und intuitive Navigation? Dies ist besonders wichtig, wenn dezentrale Teams und mehrere Abteilungen in der Lage sein müssen, das Tool einfach zu bedienen.
  2. Benutzerfreundlichkeit: Ist es einfach zu erlernen und zu bedienen? Software mit besseren Tutorials, Knowledge Centern und Kundensupport erhält eine höhere Punktzahl.
  3. Merkmale & Funktionalität: Wie viele der wichtigsten Merkmale und Funktionen bietet sie und wie leistungsfähig ist sie? In DAM-Software sind Funktionen wie durchsuchbare Datenbanken, Versionskontrolle, Prüf- und Genehmigungs-Workflows, Rechteverwaltung und berechtigungsbasierter Zugriff wichtig.
  4. Integrationen: Vorgefertigte Integrationen mit der Creative Suite von Adobe sind für viele Teams ideal. Ebenso bieten die besseren Tools eine Integration mit Projektmanagementsoftware, Content-Management-Systemen, Social-Media-Plattformen, Content-Delivery-Netzwerken, E-Commerce-Software und Analysetools.

Die Top 10 Digital Asset Management Software im Überblick

Help Desk Software Featured Graphic

  • Free demo

MediaValet - Best DAM software for marketing & creative teams

Centralize your digital assets: marketing material, video, content and media with MediaValet.

MediaValet aims to empower sales and channel teams to find up-to-date, relevant collateral and content on any device, anywhere. They allow users to create, collaborate and preview Office documents, visuals, PDFs, videos, even 3D files within MediaValet library. Streamline the sorting and search process with AI-driven object, text, color and face recognition.

The searchability of assets is pristine with MediaValets automatic tagging features. Files are organized for easy retrievable by grouping into categories and subcategories in order to amplify the user experience. This is why I was compelled to score them highly in the UX and Usability categories within our evaluation criteria guidelines.

MediaValet has an app for iOS, Android and Windows. Software integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

A noticeable con was the duplication (or otherwise troubling result) of attempting to have two users access or work on the same file. This stifled collaboration somewhat.

MediaValet offers a free demo.

  • 30 days free trial
  • From $7/user/month

Smartsheet - Best digital asset manager with project management and collaboration

Smartsheet is really more than a digital asset management tool—it’s an online project management tool with collaboration features, reporting, and some workflow automation.

It’s a cloud-based tool so it’s great for distributed teams who want real-time updates and who need access to files on the go.

It’s got most of the DAM essential features: searchable databases, version control, and proofing and approval workflows. It also has permission-based access which allows you to set permission levels to Owner, Admin, Editor, and Viewer. Similarly, you can create portals that give you customized views of your projects depending on what you want to track for each one, and then it generates dynamic reports based on those criteria. So it’s a lot more than a simple asset database tool.

Smartsheet integrations include Microsoft and Google apps, as well as development essentials like Jira, and useful business apps like Salesforce, ServiceNow, Slack, Box, and Tableau. The platform is extensible through a REST API and webhooks.

Smartsheet costs from $7/user/month, with a minimum of 3 users and a maximum of 25 users. They also offer a 30-day free trial.

  • Free trial
  • Pricing upon request

Bynder - Best digital asset manager for distributed teams

Bynder

Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.

Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.

Bynder offers customized pricing based on request and has a free trial and/or a free demo.

  • Free demo
  • Custom pricing

Brandfolder - Best digital asset management software for enterprise usability and adoption

Centrally store, manage and distribute assets to maximize brand impact.

Brandfolder is an easy-to-use asset management and distribution platform with robust privacy controls and user-level permission settings. The platform helps marketers and creatives manage and distribute all of their brand assets, and understand how they’re performing. Some notable features include proprietary AI and ML technologies (brand intelligence) to enhance asset discoverability and pinpoint high-performing assets; the ability to organize and share unlimited files from one secure location; and customizable UX to match your brand.

Brandfolder provides a long list of integration-friendly software and features a link-up with Zapier as an option to open even more doors to other app integrations. Their recent acquisition by Smartsheet has created deep integrations with the leading collaborative work management platform to streamline asset centric workflows that are ubiquitous for marketers and creatives.

Minor issues include a few glitches with the templating feature(s), a slight learning curve due to the robust nature of the app, and the lack of deep-dive reporting and data analysis, though that has since been addressed with the Insights Data Connector which allows marketers to leverage data about their digital assets in any BigQuery compatible BI tool.

Additional integrations include Adobe Creative Suite, Canva, Figma, CRM software, Google products, Highspot, IBM, Hubspot, Hootsuite, PrintUI, Jira, Microsoft 365, Salesforce, SAML, Sketch, WordPress, Wrike, Shopify, Workfront, Marketo, and over 1000 more through a paid Zapier plan.

Brandfolder offers pricing upon request and has a free demo.

  • Custom pricing

Sesimi Brand Management Platform - Best DAM for local area marketing and creative automation

Sesimi is a sophisticated digital asset management system to store, track, and tag all of your advertising agency media files.

Sesimi is a digital asset management platform for advertising agencies with smart features like brand guidelines documentation, various format outputs (social, video, print), LAM campaign creation, inbuilt approval functionality/workflows, in-cloud collaborative template editing, and advance search functions across your media storage database.

All of this lets you put all your marketing in one safe, easy to find location for everyone in the team. Instant search and predictive search finding images, campaign assets and brand elements can be quickly accessed and launched across any platform. Add to that auto-tagging of images with smart data sets, organizing and sharing your digital assets has never been easier.

Sesimi makes it fast and easy to create professional, on-brand campaigns and content—from concept creation to going to market. Creative automation allows users to build perfectly on-brand content without leaving the paltform. With one template you can output marketing content at any size and any format. Sesimi can store huge amounts of data and assets, using space on Amazon S3 servers to house your whole brand.

Sesimi is easy to live with. It can integrate into your marketing ecosystem with thousands of seamless integrations including SSO and SAML plus a wide range through Zapier.

Sesimi offers customized pricing upon request. Their plans all have infinite seats for unlimited numbers of users.

  • 14 days free trial
  • From $17/ month for 2 users

monday.com - Best digital asset manager with workflow automation and collaboration

Monday.com offers a simple, clutter-free interface with customizable fields to classify your assets.

monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign teammates to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what’s important.

With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.

While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

You can try monday.com for free.

  • Pricing upon request

Widen, an Acquia company - Best digital asset management software for configuration and customization

You can use Widen to build unlimited custom brand portals to share photos, logos, fonts, colors, and templates.

Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.

Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

You don’t see this in every digital asset manager, but in Widen Collective you’ll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.

It’s worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.

Widen offers pricing upon request.

  • 30 days free trial
  • From $29/ month

Filecamp - Best cloud-based digital asset management software

Filecamps interface is easy to use and works well on all platforms and devices.

Filecamp is a cloud-based digital asset management (DAM) solution that helps marketing & creative teams organize and share their digital media such as images, videos, and brand guidelines. Filecamp comes with unlimited users, each user configured with their own set of user, admin, and folder permissions.

Filecamp lets you employ custom branding options so that your DAM system matches your brand guidelines; you can even customize the interface and log-in screen down to specific folders and customers. You can also use Filecamp to set up a custom media portal for distributors around the world, or simply to send a download link to a colleague down the hall.

Filecamp offers advanced search capabilities and lets you filter by keyword, author, file type, and expiry date. Keywords, XMP metadata, and auto tags make all your media files searchable. Team leaders can leverage their built-in online proofing and commenting tools to review and approve creative work.

Filecamp costs from $29/month offers a 30-day free trial.

  • 14 days free trial
  • From $487/month

Swivle DAM - Best digital asset management software for small businesses and freelancers

Swivle has an intuitive, streamlined interface

Swivle DAM is an intuitive digital asset management system made by WoodWing and used by the likes of Forbes and TopGear. The tool lets users share assets in a public or password-protected portal to easily collaborate with audience, clients, or resellers. Each portal you use has unique content, unique branding, and a unique subdomain.

Swivel excels in easy collaboration with a one-click share option as well as plenty of UI room for comments, design recommendations, and approvals. Swivel comes with image editor features, like resizing, so you won’t have to worry about external software for those purposes.

Higher-level plans come with an inDesign plugin and an API for additional integrations. Other app plugins are not included in the product details or demo.

Typical customers of Swivle tend to be freelancers and small-to-midsize businesses; it’s not built for large companies and enterprises, however, which may be a bit of a drawback.

Swivle DAM costs from $487/month and offers a 14-day free trial.

  • Free demo
  • Customized pricing

MediaBeacon - Best digital asset management software for scaling teams and large organizations

Drive asset creation, easily find assets, and distribute those assets with MediaBeacon.

MediaBeacon empowers users to drive asset creation, easily find assets, and distribute those assets across teams and departments. Features include a 3D asset view, enforced asset usage and licensing with DRM, searches by Pantone color, asset use and reuse for social posting and branded portals, and more.

The ability to establish custom metadata fields that work with your unique data makes MediaBeacon a flexible digital asset management (DAM) companion for large or small corporations alike. This, plus easy merging with pre-existing systems, is why MediaBeacon excels in the Integration evaluation category of our evaluation criteria segment.

MediaBeacon integrates with Adobe, Sitecore, and Brightcove.

Better branding throughout the UI of MediaBeacon would really take this software up a notch. Also, as noted above, further expanding the list of possible software integrations would definitely make this software more valuable to many enterprises.

MediaBeacon offers customized pricing quotes and offers a free demo.

Kostenlose Digital Asset Management Software

Mehrere DAM-Softwareunternehmen bieten eine kostenlose Version der Software mit einigen eingeschränkten Funktionen an. Hier ist eine kurze Liste von DAM-Software, die du kostenlos testen kannst.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Mehr Digital Asset Management Software

Es gibt noch ein paar weitere DAM-Optionen, die ich noch nicht gründlich getestet habe, aber schau dir diese an, wenn die oben genannten nicht den gewünschten Ergebnisbeitrag liefern:

Möchtest du die Optionen eingrenzen?

Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem “Software-Finder” zu geben.

Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.

Welche ist deine Lieblings-Software zur Verwaltung von digitalen Daten?

In der heutigen Zeit ist die Verwaltung digitaler Inhalte ein wichtiger Bestandteil bei der Projektverwaltung. Die oben genannten sind einige Vorschläge, aber, wie immer, keine vollständige Liste. Welche Tools oder Software nutzt du für das kreative Projektmanagement? Ich würde mich freuen, deine Vorschläge in den Kommentaren zu sehen.

Ben Aston

About Ben Aston

Ich bin Ben Aston. Ich bin ein digitaler Projektmanager. Seit über 10 Jahren bin ich in der Branche tätig und arbeite in Großbritannien bei den renommiertesten Londoner Medienagenturen wie Dare, Wunderman, Lowe und DDB. Ich habe alles Mögliche realisiert, von viralen Videos über CMS', Flash-Spiele, Bannerwerbung und eCRM bis hin zu E-Commerce-Seiten. Ich hatte das große Glück, für eine Vielzahl von großen Unternehmen zu arbeiten: Automobilmarken wie Land Rover, Volkswagen und Honda, Energieversorger wie BT, British Gas und Exxon, FMCG-Marken wie Unilever und Marken aus der Unterhaltungselektronik wie Sony.

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