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Dieser Artikel wird dir helfen, die beste Werbeagentur-Software und andere Mediaplanungs-Software schnell zu vergleichen und zu bewerten.

Ich empfehle dir einige der besten Projektmanagement-Software für Kreativagenturen, die du für die Bedürfnisse deines Unternehmens in Betracht ziehen kannst. Ich werde auch erklären, wie verschiedene Software für das Projektmanagement von Werbeprojekten dir helfen können, einige administrative Aufgaben zu automatisieren, um die Produktivität zu steigern. Hier findest du Bewertungskriterien für das beste Agentursystem sowie leicht verständliche Zusammenfassungen, die dir bei deinem Vergleich helfen.

Die Liste der besten Software für Werbeagenturen

Hier sind unsere besten Softwareangebote für Werbeagenturen:

Jump to Ad Agency Software reviews

Werbeagentur Software FAQ

Was leistet Werbeagentur-Software?

Je nach Art und Marke der Software kann Werbeagentur-Software viele Dinge leisten: Projektmanagement, Ressourcenzuweisung, Kundenbeziehungsmanagement (CRM), Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Tools, Reporting-Software und mehr.

Warum sollte man Software zur Verwaltung einer Agentur nutzen?

Werbeagenturen haben viele mobile Bereiche, viele Kunden und Auftraggeber und viele interne Bedürfnisse. Daher wird der Einsatz von Software den Verwaltungsaufwand für die Mitarbeiter verringern und gleichzeitig das Niveau von Organisation, Produktivität und Effizienz erhöhen.

Was für Tools nutzen Werbeagenturen typischerweise?

Werbeagenturen benötigen möglicherweise Software für Projektmanagement, Ressourcenzuweisung, CRM für Werbeagenturen, Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Software und mehr. Du wirst feststellen, dass viele Werbeagenturen Software verwenden, die zwei oder mehr dieser Anforderungen erfüllt, wie Oracle Netsuite, Wrike und Clarizen.

Du suchst eine andere Art von Software für deine Werbeagentur? Hier findest du unsere sonstigen Ressourcen zur Verwaltung von Teams, Ressourcen und Projekten:

  1. Wovon hängt jede Werbeagentur ab? Kommunikation, Kommunikation und nochmal Kommunikation! Wenn du Empfehlungen für Kommunikationstools benötigst, haben wir sie.
  2. Einige Teams verzichten aufgrund von Hybris auf eine robuste Planungsphase. Aber alles, was ein gutes Projekt leisten kann, kann von einem kollaborativen Mind Mapping profitieren, um das Team zu synchronisieren.
  3. Agentur agil machen? Hier findest du diese agilen Projektmanagement-Tools.

Die 10 besten Marketing-Agentur-Softwareprogramme schnell vergleichen und bewerten

Advertising Agency Software Logo soup

Werbefirmen haben viel auf dem Kasten. Von der Kunstleitung bis zur Buchhaltung sind sie für alle Aspekte der Werbe- und Marketingplanung verantwortlich. Kein Wunder, dass viele Unternehmen im Bereich der digitalen Werbeagenturen auf der Suche nach Mediaplanungssoftware sind, die ihnen hilft, die Last auf ihren Schultern zu reduzieren.

Oftmals verstricken sich Agenturen in bekannte Probleme, wie z.B. zu viel Berichterstattung mit zu wenig Optimierung. Oder die Wiedergewinnung der Glaubwürdigkeit und der Kampf um den Platz in einem wettbewerbsintensiven Markt. Marketing-Agentur-Software kann helfen, deine Enten in eine Reihe zu bringen.

Ohne weitere Verzögerung gibt es hier eine der besten Werbeagentur-Software auf dem Markt.

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.

Ein Überblick über die 10 besten Werbeagentur-Software

Digital Marketing Agentursoftware gibt es in allen Formen und Größen. Das liegt daran, dass keine zwei Werbeagenturen genau gleich sind. Wenn du jemals versucht hast, eine Werbeagentur zu gründen, wirst du wissen, dass dies wahr ist. Jede Agentur wird unterschiedliche Stärken, einen anderen Stil und eine andere Organisation haben. Deshalb ist es wichtig, alle deine Optionen zu berücksichtigen und Probleme aus verschiedenen Blickwinkeln zu betrachten.

Anhand der einfachen Übersichten der einzelnen Tools kann man nachvollziehen, wie sich die einzelnen Tools von anderen Werbeagenturprogrammen abheben.

Screendragon logo - Die beste Werbeagentur-Software 2020 entdecken
  • Free demo
  • From $20/user/month

1. Screendragon – best advertising agency software for end-to-end project and process management

Screendragon screenshot - Die beste Werbeagentur-Software 2020 entdecken

Visualize and manage all projects and processes from end-to-end with Screendragon’s integrated modules.

Screendragon is an advertising agency management software designed to manage projects, processes, people, and profitability in one place. The world’s top agency groups like Omnicom, WPP, and IPG rely on Screendragon to power their agency operations.

Screendragon’s user interface is easy-to-use and allows users to custom brand the interface. The tool provides functionality for project management, workflow management, resource management and forecasting, time-tracking, budget management, and asset management.

Users can leverage Screendragon’s integrated budget module to build SOW’s and estimates, as well as forecast future revenues and resourcing needs. Screendragon is also highly configurable, giving users the ability to customize forms, dashboards, templates, workflow rules, permissions, notifications, reports, and even the terminology used on the platform.

Screendragon also includes intuitive task management features that enable users to switch between different interfaces like visual Kanban boards, interactive Gantt charts, and list views. Reviews and approvals are made simple with features for visual proofing, real-time collaboration, version control, and granular permissions. Automated approvals facilitate the secure and efficient approval of assets. Screendragon’s robust offering in the area of advertising agency software makes it more suited to mid to large-sized agencies of a minimum of 25 users.

Screendragon offers native integrations with ERP systems such as SAP and PeopleSoft and can integrate with thousands of apps through Zapier like Slack, Trello, Google Drive, Office 365, and Microsoft Dynamics. It also has an open API, allowing custom integrations with any solution.

Screendragon starts from $20/user/month with a once-off implementation fee and a free demo is available.

Ravetree logo - Die beste Werbeagentur-Software 2020 entdecken
  • 7 days free trial
  • From $29/user/month

2. Ravetree – Best agency software for real-time client portals

Ravetree screenshot - Die beste Werbeagentur-Software 2020 entdecken

Ravetree's interfaces are easy to read and understand, even if you or your clients aren't familiar with the platform.

Ravetree is an award-winning work management software platform that empowers agency teams to deliver work faster, be more informed, and spend less time searching for information. This is a full-featured advertising agency software platform—it’s a great fit for medium or large agencies looking for project management, resource planning, time and expense tracking, digital asset management, and CRM.

Ravetree users can manage their projects, resources, and creative workflows all in one place. For the price, this software packs a ton of features that help eliminate a spread of one-trick tools and combine your operations into a single platform. This includes project dashboards and financials, file version control and management, task dependencies, project milestones, and budget and resource forecasting.

A full array of advanced features are offered, including granular permissions roles, customizable notifications, automated alerts, project budgeting, Gantt charts, custom fields, custom tables, powerful filtering, and much more. Advertising teams can easily communicate and collaborate, share files, view burndown charts, and more. The thing I like most about this tool is the real-time client portal which includes tools for getting approvals and assigning tasks to clients so it’s clear what you’ll need from them to move forward.

Ravetree costs $29/user/month and has a 7 day free trial.

monday.com logo - Die beste Werbeagentur-Software 2020 entdecken
  • 14 days free trial
  • From $17/month for two users

3. monday.com – Best customizable advertising agency software

monday.com screenshot - Die beste Werbeagentur-Software 2020 entdecken

Track advertising and marketing projects according to your preferred methodology.

monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $17/month for two users. The company’s customer support is available 24/7 by phone or email.

Copper logo - Die beste Werbeagentur-Software 2020 entdecken
  • Free demo
  • From $25/user/month

4. Copper – Best advertising agency software for combined project management and CRM capabilities

Copper screenshot - Die beste Werbeagentur-Software 2020 entdecken

Copper integrates directly with G Suite to help users streamline their client relations and project management processes.

Copper is an easy-to-use CRM for small businesses that assist users in managing sales leads and growing customer relationships.

Copper integrates with Gmail and other Google Apps and automatically logs all emails and contact interactions to reduce data entry and repetitive admin tasks. Users can also see sales and relationship essentials from email threads, past interactions, and tasks in one place.

The tool also includes project management features such as Kanban boards, workflow management capabilities, revenue tracking, and more. Copper also has strong reporting features for sales data and processes. Users can view metrics for measuring quality of lead sources, top-performing sales team members, sales forecasts, and more.

Along with the G Suite integration, Copper also integrates with QuickBooks, HubSpot, Slack, and more.

Pricing for Copper starts at $25 per month.

Productive logo - Die beste Werbeagentur-Software 2020 entdecken
  • 14 days free trial
  • From $15/user/month

5. Productive – Best for agency business process management

Productive screenshot - Die beste Werbeagentur-Software 2020 entdecken

The scheduling view. Assign work, collaborate, and organize projects with time tracking, task management, and other features.

Productive can handle all your business processes, including sales, invoicing and billing, resource planning, and project management.

The Sales Pipeline functionality lets you keep track of sales and your deal flow with sales reports and tracking for lost contracts. This is also great for keeping your sales process organized.

Productive has a built-in time tracker as well, which makes it easy for your team to track their time, and communication and task management functionalities make collaboration on tasks simple. Also included are resource planning features, as well as profitability tracking features for keeping track of project costs, key metrics, budgets, and invoicing.

Productive starts from $15/user/month with a free 14 day trial, no credit card required.

Mavenlink logo - Die beste Werbeagentur-Software 2020 entdecken
  • freemium version
  • From $19 /month for up to 5 users

6. Mavenlink – Best advertising agency software for integrations

Mavenlink screenshot - Die beste Werbeagentur-Software 2020 entdecken

Mavenlink tracks hours, budget, and more and generate robust reports accordingly.

Mavenlink has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust.

Mavenlink also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.

A single, easy dashboard lets you monitor all of your Mavenlink integrations, which can include Netsuite, Quickbooks, Salesforce, G Suite, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft and more.

The visual appeal of the interface is a bit convoluted and the aesthetics leave a bit to be desired, which may be a turn off for some users, particularly those tech-adverse. Locating passed posts and projects can be a bit of a drag and search functions could be improved for better archiving.

Mavenlink costs from $19/month for up to 5 users and offers a freemium version of the software as well.

Wrike logo - Die beste Werbeagentur-Software 2020 entdecken
  • freemium version
  • 14 days free trial
  • From $9.80/user/month

7. Wrike – Best advertising agency software for team collaboration

Wrike screenshot - Die beste Werbeagentur-Software 2020 entdecken

Get updates on projects and tasks in real-time, and approve work and documents in one place.

Wrike is a powerful, easy-to-use advertising agency software trusted by 20,000+ organizations worldwide. The tool is suitable for teams of anywhere from five to an unlimited number of team members. It’s highly configurable, allowing users to customize workflows, dashboards, reports, request forms, and more.

Wrike’s simple interface enables users to switch between customizable Kanban boards, one-click Gantt charts, and classic workload views, allowing teams to choose how to visualize their campaign deliverables. Wrike also features task lists, subtasks, shared calendars, custom workflows, file sharing, and real-time collaboration. Unlock advanced performance insights across 50 marketing platforms, assess resource management and allocation, time tracking, and more.

Wrike has an easy-to-use, intuitive interface and navigation with distinct spaces, folders, and tasks. Toggle quickly between the home screen and timesheets, dashboards, calendars, reports, and the activity stream. Wrike has a dedicated help center with interactive training, videos, a ‘Getting Started’ guide, and a thriving community.

The tool also offers a specific solution for marketing teams, as well as a variety of templates for common organizational processes.

Wrike offers 400+ pre-built native integrations, including integrations with Adobe Creative Cloud; file management software from Microsoft, Google, and Dropbox; and over 50 marketing-specific tools.

Pricing starts at $9.80 per user per month. There are four different price points, including a free version and plans which offer the ability to invite free external collaborators to a paid account.

FunctionFox logo - Die beste Werbeagentur-Software 2020 entdecken
  • 14 days free trial
  • Premier plan starts at $50/month for the first user, plus $10 USD/month for each additional user

8. FunctionFox – Best for creative teams and agencies

FunctionFox screenshot - Die beste Werbeagentur-Software 2020 entdecken

Easily build and adjust project schedules with FunctionFox’s Gantt charts.

FunctionFox offers three different plans with features that range from basic time tracking and estimating, to project scheduling and gantt charts, to customized project intake forms. FunctionFox can support teams with five or five hundred members.

FunctionFox is entirely web-based and compatible with all up to date browsers, so users on both Mac and PC can work together seamlessly. FunctionFox allows for team collaboration through project scheduling, allows allocation of specific tasks through action assignments and to-do lists, and facilitates communication through the project blog. Another great feature is the availability tool, which project managers can use to monitor team capacity and utilize everyone’s time effectively.

FunctionFox is easy to use and made even easier with the tutorials and support provided. They offer dedicated onboarding and all customer support is unlimited, ongoing, and included in the subscription cost. Their website also includes a help center, and there are detailed help files included within the software itself.

Pricing for the FunctionFox Premier plan starts at $50 per month.

Pros

  • Well-suited for creative teams and agencies
  • Extensive standard and custom reporting options
  • Built-in quotes and invoicing features

Cons

  • Does not integrate with external programs like QuickBooks
  • Gantt charts and availability features only included with the Premier and In-House plans
ProWorkflow logo - Die beste Werbeagentur-Software 2020 entdecken
  • 14 days free trial
  • From $10/user/month

9. ProWorkflow – Best for scheduling and rescheduling advertising projects

ProWorkflow screenshot - Die beste Werbeagentur-Software 2020 entdecken

You can use ProWorkflow.

Advertising agency teams and specialists can use ProWorkflow to manage their wide variety of projects by allowing their designers, developers, project managers, and freelancers to collaborate in a central hub where progress can be easily monitored and reported on.

In the Features & Functionality evaluation review, I pointed to both project management and resource management being key; ProWorkflow is uniquely positioned to excel in these areas, particularly because of the sheer amount of projects teams can add as well as easy logging of all current and past jobs.

Integrations include Xero, QuickBooks Online, QuickBooks Desktop, KashFlow, FreshBooks, MYOB AccountRight, File Storage Integrations, Box Storage, Dropbox, Google Drive, Microsoft OneDrive, and over a thousand more using Zapier.

One small con is that the storage space associated with a ProWorkflow subscription is quite minimal; this wouldn’t be a huge drawback, except their integration with Dropbox is slightly clumsy. I’d say this is only a minor drawback, as it’s a small glitch that’s likely to improve over time, and there are plenty of other integrations to expand the storage space.

ProWorkflow starts at $10/user/month and has a free trial.

Intervals logo - Die beste Werbeagentur-Software 2020 entdecken
  • 30 days free trial
  • From $2.50/project/month

10. Intervals – Best reporting features for time, expense, and internal reports

Intervals screenshot - Die beste Werbeagentur-Software 2020 entdecken

View project-specific dashboards with project data and insights, hours, and budgets.

Intervals is a great tool for agencies that need to manage work, track its value, and quickly prepare invoices for clients to get paid for their time. It’s used by advertising agencies as well as digital strategy agencies, web design and development shops, QA teams in larger IT companies, and other use cases.

Agencies using Intervals will find a trove of useful features including project management (detailed task management, scheduling, file sharing, time tracking), as well as resource allocation, client management tools like invoicing and client reports. Overall, while it doesn’t have live chat and its document sharing features are on the basic side, Intervals is a well-rounded tool for making agencies run more smoothly.

Perhaps the best part of this tool is the reporting features. Because the tool includes time and expense management tools, you can also generate a variety of meaningful internal reports to find out exactly where your team’s time and efforts are going. You can also get a higher-level view of your agency, providing answers to questions like, “Which client have we done the most work for this year?” or “Who is our most billable employee?” The idea behind intervals is that you can keep track of every detail on every job so you’ll never again lose money on a project.

Interval’s integrations include QuickBooks online for invoicing, QuickBooks desktop for time data, Xero, FreshBooks, Slack, and Google Drive.

Intervals is priced per project and costs from $2.50/active project/month ($59/month for 25 projects, 25 GB, and unlimited users). They offer a free 30-day trial (no credit card required).

Zusammenfassung der besten Werbeagentur-Software

SoftwareOverviewFree OptionPriceSite
ScreendragonScreendragon logo Read Screendragon features & functionality

Free demo

From $20/user/month Check out Screendragon
RavetreeRavetree logo Read Ravetree features & functionality

7 days free trial

From $29/user/month Check out Ravetree
monday.commonday.com logo Read monday.com features & functionality

14 days free trial

From $17/month for two users Check out monday.com
CopperCopper logo Read Copper features & functionality

Free demo

From $25/user/month Check out Copper
ProductiveProductive logo Read Productive features & functionality

14 days free trial

From $15/user/month Check out Productive
MavenlinkMavenlink logo Read Mavenlink features & functionality Freemium version From $19 /month for up to 5 users Check out Mavenlink
WrikeWrike logo Read Wrike features & functionality Freemium version

14 days free trial

From $9.80/user/month Check out Wrike
FunctionFoxFunctionFox logo Read FunctionFox features & functionality

14 days free trial

Premier plan starts at $50/month for the first user, plus $10 USD/month for each additional user Check out FunctionFox
ProWorkflowProWorkflow logo Read ProWorkflow features & functionality

14 days free trial

From $10/user/month Check out ProWorkflow
IntervalsIntervals logo Read Intervals features & functionality

30 days free trial

From $2.50/project/month Check out Intervals

Weitere Werbeagentur-Software

Die Welt der Werbeagentur-Software ist voller Konkurrenz und vielen Möglichkeiten für den versierten Käufer. Ich denke gerne über die „Top 10s“ hinaus und lasse andere lohnende Produkte, die im Bereich der Marketing-Agentur Software gute Arbeit leisten, zu Wort kommen. Abgesehen davon, hier findest du meine lobenswertesten Nennungen in dieser Kategorie:

  1. Wrike – Zu den Funktionen von Wrike gehört eine robuste Echtzeit-Reporting-Suite, die den Status aller Projekte deines Teams aufzeigt, Workflow-Elemente unterstützt, verwaltet und verfolgt. Wrike bietet auch spezielle Tools für Marketing– und Kreativteams, die genau das sein könnten, was du brauchst, um loszulegen. Kostenlos für Teams bis zu 5 Benutzern und kostenpflichtige Pläne ab 9,80 $ pro Benutzer und Monat.
  2. Oracle Netsuite – Netsuite umfasst Funktionen wie Werbeagentur Buchhaltungssoftware, Personalmanagement, Analytik und mehr. Eine einmalige Gebühr von $999 bringt dir eine allgemeine Lizenz plus zusätzliche $99 pro Benutzer pro Monat.
  3. Workbook – In dieser umfassenden, gepflegten Datenbank kannst du auf die Werke und Portfolios von kommerziellen Künstlern zugreifen. So findest du mühelos Fotografen, Illustratoren, Designer und/oder Stylisten für deine Werbeprojekte.
  4. Synergist – Ein Projektmanagement-System für Kreativ- und Digitalagenturen mit den Schwerpunkten Zeit- und Ressourcenerfassung, Job-/Projektverfolgung, Kommunikations- und Freigabefunktionen, Berichtssoftware und andere Managementfunktionen.
  5. Robohead – Interne Marketing- und Kreativteams können von dieser einfach zu erlernenden und schnell zu implementierenden Software profitieren. Sie umfasst Dienstleistungen wie Antragsformulare, konditionale Logik, Projektgenehmigungen, Projektvorlagen, Genehmigungs-Tools und mehr.
  6. ClientFlow – Verwalte E-Mail-Konversationen, Aufgaben und Stundenzettel deines Teams auf einer zentralen Plattform. Dieses Toolkit für Werbeagenturen beinhaltet auch einen gemeinsamen Posteingang, Zeiterfassung, Vorlagen, automatisierte Genehmigungen, Aufgabenverteilung und viele andere Funktionen.
  7. Workzone – Workzone ist robuster als Einstiegstools wie Basecamp und weniger kompliziert als High-End-Tools wie Microsoft Project. Für die meisten Teams ist Workzone die „genau richtige“ Lösung.
  8. Hubspot Ads – Verwenden Sie CRM- und Webanalysedaten, um Ihre Werbekampagnen zu informieren und genau zu sehen, welche Anzeigen potenzielle Kunden zu treuen Kunden machen.

Möchtest Du Die Optionen Eingrenzen?

Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem „Software-Finder“ zu geben.

Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.

Irgendwelche weiteren Optionen für Management-Software von Werbeagenturen?

Marketing- und Kreativteams benötigen eine Werbeagentur-Software, die zu ihrer spezifischen Nische und ihren Einsatzbereichen passt. Die Umgestaltung der Inspiration in ein produktives Endergebnis erfordert Ressourcen und Tools wie die oben genannten.

Hast du Erfahrung mit Management-Software für Marketingagenturen? Lass es uns in den Kommentaren unten wissen und schlage uns vor, was du in die Liste ergänzen würdest.

Our friend and supporter:

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The PM tool for teams in 2021
Definitely customizable, surprisingly intuitive.

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Ben Aston

About Ben Aston

Ich bin Ben Aston. Ich bin ein digitaler Projektmanager. Seit über 10 Jahren bin ich in der Branche tätig und arbeite in Großbritannien bei den renommiertesten Londoner Medienagenturen wie Dare, Wunderman, Lowe und DDB. Ich habe alles Mögliche realisiert, von viralen Videos über CMS', Flash-Spiele, Bannerwerbung und eCRM bis hin zu E-Commerce-Seiten. Ich hatte das große Glück, für eine Vielzahl von großen Unternehmen zu arbeiten: Automobilmarken wie Land Rover, Volkswagen und Honda, Energieversorger wie BT, British Gas und Exxon, FMCG-Marken wie Unilever und Marken aus der Unterhaltungselektronik wie Sony.

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