Ben Aston

I’m the founder of The Digital Project Manager. I’ve spent more than 20 years delivering digital projects, leading teams, and building businesses. I created DPM to share the practical side of project management: navigating difficult client conversations, making trade-offs, keeping teams aligned, and delivering when things don’t go to plan. It’s the guidance and community I would have valued when I was starting out.

Before building DPM, I spent over a decade leading delivery and client services at digital agencies in the UK and Canada. My work spanned websites, ecommerce, games, film, and advertising for brands including Sony, Honda, Volkswagen, British Gas, and Unilever. That variety taught me how much successful delivery depends on understanding people, asking good questions, and figuring out what matters most.

I’m a Certified ScrumMaster and PRINCE2 Practitioner, and I wrote DPM’s original Mastering Digital Project Management course, drawing on the lessons I learned delivering projects and leading agency teams.

Today, I’m the founder and CEO of Black & White Zebra, the company behind DPM and a portfolio of specialist B2B media brands. Building and running the business keeps me close to the challenges we cover: choosing tools, managing competing priorities, supporting teams, and turning ambitious plans into work that actually gets done.