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Preguntas Frecuentes Sobre la Gestión de Activos Digitales

Empieza aquí para cubrir los conceptos básicos del software de gestión de activos de medios digitales, como qué es y para qué lo puedes usar.

¿Qué es la gestión de activos digitales?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

¿Qué es un activo digital?

Un activo digital es una ‘cosa’ a la que puedes acceder y usar online. Entre otros, eso puede incluir fotografía, vídeos, activos de marca, libros electrónicos, logotipos, ilustraciones, animaciones, presentaciones, hojas de cálculo, documentos de texto, correos electrónicos; podría ser cualquier cosa que sea digital y tenga metadatos.

¿Qué es un sistema de gestión de activos digitales?

El sistema de gestión de activos digitales facilita mucho el proceso de almacenamiento, intercambio y control de activos digitales. Proporciona una biblioteca centralizada para almacenar y compartir activos digitales, y permite a las personas acceder a los archivos que necesitan sin importar en qué parte del mundo se encuentren, sin estar conectados a un servidor in situ.

¿Por qué es importante la gestión de activos digitales?

El software de gestión de activos digitales permite a los gerentes de proyecto organizar y acceder al contenido del cliente. Todos tus activos se almacenan en una única biblioteca, por lo que puedes acceder a ellos en tu escritorio, en cola para tomar un café o de camino a una reunión.

¿Quién usa el software de gestión de activos digitales?

Las agencias de publicidad, los equipos creativos, las organizaciones sin fines de lucro y las empresas de comercio electrónico son solo algunos ejemplos de organizaciones que usarían algún software de DAM. Los creativos independientes, como los fotógrafos y los diseñadores, suelen utilizar la gestión de activos digitales personales para almacenar, compartir y organizar sus archivos. Todo lo que sea digital y tenga metadatos es un activo digital. Por lo tanto, cualquiera cuyo trabajo o proyecto implique el uso frecuente de medios o archivos digitales probablemente usará un software de DAM

¿Cuáles son las capacidades del software de gestión de activos digitales?

El software de gestión de activos digitales almacena activos digitales en una biblioteca centralizada. La mayoría de los programas de gestión de activos digitales proporcionan características adicionales, como la adición automática de etiquetas de metadatos, la creación de álbumes inteligentes y el rastreo de licencias de activos. El software de gestión de activos digitales generalmente funciona con Mac y Windows.

¿No estás buscando software de gestión de activos digitales? Consulta nuestras otras listas de software para administrar equipos, recursos y proyectos:

  1. ¿Tienes problemas para mantener en marcha todos tus proyectos digitales? Prueba nuestras recomendaciones de software de programación de proyectos para ayudar a mantenerte organizado.
  2. Administrar equipos grandes puede ser un dolor de cabeza. Prueba nuestras recomendaciones de software de programación de recursos para asegurarte de que todos tienen lo que necesitan.
  3. Concéntrate en lo importante y haz más cada día visitando nuestras revisiones de aplicaciones de productividad.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

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¿Necesito un Administrador de Activos Digitales?

Contestaré esa pregunta con tres preguntas más. ¿Tú …

… gestionas equipos creativos?

… trabajas en un equipo descentralizado?

… trabajas con múltiples proveedores, clientes o socios?

Si respondiste “Sí” a cualquiera de estas tres preguntas, probablemente podrías sacarle provecho al software de gestión de activos digitales. Estos son algunos de los beneficios que te puede proporcionar:

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Descripciones Generales de los 10 Mejores Programas de Gestión de Activos Digitales

Best for enterprise brand consistency and content experiences

  • Demo Available
  • Pricing upon request
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Rating: 4.5/5

Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.

Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.

Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.

Bynder Standout Features & Integrations

Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.

Best for unlimited users & admins

  • Free demo available
  • Custom pricing available upon request
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Rating: 4.5/5

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). It helps teams improve their productivity, increase asset ROI and drive revenue growth.

Why I picked MediaValet: This tool has a massive global footprint which makes it available in 140 countries. On top of that, advanced search and tagging features enable users to pinpoint what they need in seconds. Meanwhile, artificial intelligence automatically tags photos and documents. This AI is able to recognize and tag spoken word, topics, location, people, objects and generate transcripts and subtitles in 60+ languages.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

MediaValet Standout Features & Integrations

Features include unlimited categories and multi-categorization. This allows you to arrange the content in the way that is most convenient for your operation. Additionally, it has top-grade security features to keep your information secure. For example, you can select the geographical region where you want to store your assets and a primary server keeps three copies of your data to protect it from deletion.

Integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more. You can also access an open API that will help you build custom integrations with your current tech stack.

Best for enterprise usability and adoption

  • Free demo available
  • Pricing upon request
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Rating: 4.5/5

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software. 

Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates. 

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics. 

Brandfolder Standout Features & Integrations

Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

Best for organizing digital content

  • 7-day free trial
  • From $50/month
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Rating: 4.6/5

Pics.io is a digital asset management (DAM) platform that provides solutions for organizing, managing, and distributing digital assets in multiple formats. It allows users to store assets in a centralized cloud library, where where users can easily search and retrieve files.

Why I picked Pics.io: This software integrates easily with Google Drive and Amazon S3 so that you don't need to migrate your files elsewhere, while also offering its own storage space. Pics.io is designed to support a range of industries and professionals who work with digital content, providing them with a system to manage their assets effectively. As such, the tool supports a wide range of file formats, including images, videos, audio files, and documents. Users can also create collections to group related digital assets, use metadata for easy search and organization, and compare different versions of files. 

The tool's version control additionally feature allows you to both track changes and revert to previous file versions. Collaboration features such as commenting, tagging users, and approving assets are also available and facilitate teamwork on digital projects. Other features allow users to share assets with team members or external parties, customize the interface with branding, and analyze asset usage with built-in reporting tools. 

Pics.io Standout Features & Integrations

Features include visual comparison for tracking visual edits for both images and videos, custom metadata fields, advanced search, user permissions, and social media templates.

Integrations include Google Drive, Amazon S3, Shopify, Slack, Adobe Photoshop, Figma, Hootsuite, HubSpot, Salesforce, Trello, and ZohoCRM.

Best for packaging design

  • 14-day free trial
  • From $30/user/month (billed annually)
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Rating: 4.2/5

Artwork Flow is a creative management software made for brand, design, marketing, and creative teams across the globe. The tool is designed primarily for creatives to simplify the way they create, review, proof, and scale creative projects on the go.

Why I picked Artwork Flow by Bizongo: Artwork Flow helps creative professionals manage their creative assets — from images to PDFs and videos — seamlessly. It offers a centralized repository that helps you store images, videos, and all assets in a single place. The tool also offers AI smart search capabilities allowing users to find the exact asset they are looking for with the help of meta tags and custom tags. It helps users automate repetitive tasks, build complex workflows, and scale creatives while staying compliant with brand guidelines. Plus, it also comes with a dedicated customer support team to ensure that you get the best creative output.

Artwork Flow by Bizongo Standout Features & Integrations

Features include digital asset management with AI-based search and retrieval capabilities that helps you store and find your assets as you need them. The tool also offers emotive search options that can help you find your assets through their emotions or reactions present in the images. Artwork Flow also helps you collaborate with users across different teams, track every version of your asset, all while staying compliant to your brand rules and regulations.

It also has a suite of advanced proofing tools that can help you accelerate your review process and go to market faster. The tool’s AI-led label compliance features also help users build their own rules based on their industry guidelines and review digital assets.

Integrations include Monday.com, Slack, Google Drive, Google Calendar, Figma, Dropbox, and an upcoming Asana integration that you can seamlessly integrate with the tool.

The tool offers a Free, Professional, and an Enterprise Plan with various features that help you scale your creative teams as you grow. You can try it out with a 14-day free trial, or try out the tool's free version indefinitely.

Best for being MACH-certified

  • 14-day free trial
  • Pricing upon request

Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets.

Why I picked Scaleflex: If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages! Also, custom permissions and user roles let everyone on the team enjoy a personalized solution.

This platform has management features that allow you to set rules and prevent having duplicated assets in the media library. Additionally, you can rollback to previous versions if someone uploaded the wrong item.

On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities. Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.

Scaleflex Standout Features & Integrations

Features include an inline image editor with social media presets, duplicate management, versioning control, and media optimization.

Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.

Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.

Best for online proofing

  • 30-day free trial
  • From $29/ month
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Rating: 4.8/5

Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.

Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp Standout Features & Integrations

Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.

Integrations are not a part of the platform at the moment.

Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.

Best DAM with powerful full-text and OCR search functionality

  • 30-day free trial+ free demo
  • Pricing upon request
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Rating: 4.9/5

4ALLPORTAL’s digital asset management software is designed to help businesses of all sizes simplify the management of their digital assets, from archiving to searching to sharing.

Why I picked 4ALLPORTAL: This software relies on centralization and automation to create a single system for all forms of digital assets, including images, videos, audio files, and documents. It offers a powerful search function to ensure faster file searches, and users can use tagging to attach keywords and descriptions to individual assets, helping targeted searches.

4ALLPORTAL also features full-text search and Optical Character Recognition (OCR) to help users locate files and documents faster. They can use the full-text search function to search their stock of documents for specific phrases, text modules, or records, while the OCR text recognition feature is useful for making image files with text content easily searchable for whatever information they need.

And when collaborating with external parties like agencies or clients, for example, users can set up specific roles in the DAM system or provide the external groups with a temporary live view of the assets and download packages.

4ALLPORTAL Standout Features & Integrations

Features include tagging, search by file type, release status or intended use, text search within documents, OCR text recognition to extract text from image files, temporary live view of files, and task management.

Integrations include Adobe Creative Cloud, Active Directory, Chili Publisher, Dropbox, Hootsuite, Jira, Magento, and Slack. Additionally, it has a RestfulAPI that you can use to manually connect third-party systems.

This platform is flexible in the way its deployed. It has on-premise and on-cloud options for you to acquire.

Best digital asset management system for sharing files with external parties

  • 15-day free trial
  • Pricing upon request
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Rating: 4.3/5

Canto is a digital asset management software on a mission to help you centralize, organize, find, and share all of your digital content.

Why I picked Canto: It helps to organize all visual content easily and in a collaborative way. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the advantages of using this software which has been around for three decades.

Canto offers different views, such as thumbnails or lists, so you can see your files the way you want to. Additionally, you can create a user portal whenever you want to share files with external parties. This way, you can control who has access to what. And with versioning, everyone will always have access to the most recent file.

Canto Standout Features & Integrations

Features include AI and facial recognition search, customizable user permissions, unlimited customer portals for file access, visual previews of your content, a customizable interface, and download presets.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

Canto offers weekly demo webinars so you can get to know the platform better.

Best digital asset management system for product manufacturers

  • Free demo available
  • Pricing available upon request
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Rating: 4.6/5

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Why I picked Amplifi.io: The ample self-help resources supplied within Amplifi.io have the potential to significantly reduce the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Amplifi.io is a platform that goes beyond just storing information and incorporates artificial intelligence to assist you with tagging content and automatically indexing assets into groups. Additionally, it gives you the option of creating content portals that you can share with clients and keep control over which content they can access. Moreover, the client has 24/7 access to that content and can download it in whatever size they want.

Amplifi.io Standout Features & Integrations

Features include controlled access to assets, content portal, automatic conversions, optional watermarks, versioning, AI content tagging, support for professional video codecs, and customizable content templates.

Integrations include Google Drive, Google Analytics, Shopify, and Magento. More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io is both a DAM and Product Information Management (PIM) solution that is great if you are looking to consolidate your assets in one place.

Resumen de los Mejores Programas Gestión de Activos Digitales

Tools Price
Bynder Pricing upon request
MediaValet Custom pricing available upon request
Brandfolder Pricing upon request
Pics.io From $50/month
Artwork Flow by Bizongo From $30/user/month (billed annually)
Scaleflex Pricing upon request
Filecamp From $29/ month
4ALLPORTAL Pricing upon request
Canto Pricing upon request
Amplifi.io Pricing available upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

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Software Gratuito de Gestión de Activos Digitales

Varias compañías de software de gestión de activos digitales ofrecen una versión gratuita de su software con algunas características restringidas. Aquí tienes una breve lista de software de gestión de activos digitales que puedes probar de manera gratuita.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Otros Programas de Gestión de Activos Digitales

Aquí tienes otras opciones de software de gestión de activos digitales que no he tenido la oportunidad de revisar por completo, pero puedes echarles un vistazo si las anteriores no son adecuadas para ti:

  1. MarcomCentral

    Best DAM for AI-assisted tagging of assets.

  2. Eagle App

    Best DAM to organize your design project files

  3. Swivle DAM

    Best digital asset management software for small businesses and freelancers

  4. Sesimi

    Best DAM for local area marketing and creative automation

  5. MediaBeacon

    Best digital asset management software for scaling teams and large organizations

  6. Libris

    Best DAM vendor for custom solutions

  7. monday.com

    Best digital asset manager with workflow automation and collaboration

  8. ClickUp

    Best integrations with file storage and DAM platforms for your projects

  9. Acquia DAM (Widen)

    Best for configuration and customization

  10. Air

    Best for visual creative content collaboration

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Cuál es tu Software de Gestión de Activos Digitales Favorito?

En la era moderna, la gestión de activos digitales es una gran parte de la gestión de proyectos. Las anteriores son algunas sugerencias pero, como siempre, no es una lista exhaustiva. ¿Qué herramientas o software utilizas para la gestión de proyectos creativos? Me encantaría ver tus sugerencias en los comentarios.