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Esto te ayudará a comparar y evaluar rápidamente el mejor software de administración de agencias de publicidad y otro software de planificación para los medios de comunicación.

Recomendaré algunos de los mejores programas de gestión de proyectos de agencias creativas para que lo contrastes con las necesidades de tu empresa. También explicaré cómo los diferentes programas de gestión de proyectos de marketing pueden ayudarte a automatizar algunas tareas administrativas para aumentar la productividad. Encontrarás criterios de evaluación para el mejor sistema de gestión de agencias; junto con resúmenes fáciles de digerir para ayudarte con la comparación.

Preguntas Frecuentes Sobre el Software Para Agencias de Marketing

¿Qué hace el software para agencias de marketing?

Según el tipo y la marca del software, los programas para agencias de marketing pueden hacer muchas cosas: gestión de proyectos, asignación de recursos, gestión de relaciones con el cliente (CRM), software de contabilidad y facturación, herramientas de marketing digital, software de informes y más.

¿Por qué usar un programa para administrar una agencia?

Las agencias de publicidad tienen muchas partes móviles, muchos clientes y muchas necesidades internas. Por lo tanto, el uso de un programa disminuirá la carga administrativa sobre los empleados al tiempo que aumentará los niveles de organización, productividad y eficiencia.

¿Qué tipos de herramientas suelen utilizar las agencias de marketing?

Las agencias de publicidad pueden necesitar programas de gestión de proyectos, asignación de recursos, CRM para agencias de marketing, software de contabilidad y facturación, software de marketing digital y más. Verás que muchas agencias de marketing usan programas que cubren dos o más de estas necesidades, como Oracle Netsuite, Wrike y Clarizen.

¿Estás en búsqueda de otro tipo de software para tu agencia? Consulta nuestros otros recursos para obtener el mejor software para administrar equipos, recursos y proyectos:

  1. ¿De qué depende cada agencia de publicidad? ¡Comunicación, comunicación, y más comunicación! Si necesitas algunas recomendaciones para herramientas de comunicación, las tenemos.
  2. Algunos equipos dejan de lado una buena planificación debido a su arrogancia. Pero todo buen proyecto puede beneficiarse de un mapeo mental colaborativo para que el equipo se sincronice.
  3. ¿Tu equipo tarda demasiado? Podrías sacarle provecho a las herramientas de planificación de capacidad para manejar las cargas de trabajo difíciles.

Compara y Evalúa Rápidamente los 15 Mejores Programas Para Agencias de Marketing

Advertising Agency Software DPM Logo Soup 2021

Las empresas publicitarias siempre están muy ocupadas. Desde la dirección de arte hasta la contabilidad, son responsables de todos los aspectos del plan de publicidad y marketing. No es de extrañar que muchas agencias de publicidad digital estén buscando un software de planificación de medios para aligerar un poco la carga de trabajo.

A menudo, las agencias están estancadas en problemas muy comunes, como un alto número de informes sin la suficiente optimización. O reconstruir la credibilidad y luchar por el espacio en un mercado demasiado competitivo. El software para agencias de marketing puede ayudarte a poner todo en orden.

Sin más demora, aquí tienes algunos de los mejores programas para agencias de marketing del mercado en la actualidad.

The Digital Project Manager es financiado por sus lectores. Cuando haces clic en los enlaces de nuestro sitio, podríamos ganar una comisión. Más información.

Criterios Comparativos de Software de Administración de Agencias de Marketing

¿Qué buscamos en el software de administración de agencias de marketing? Las siguientes pautas te ayudarán a comprender partes de nuestro proceso.

  1. Interfaz de usuario (UI): ¿Qué tan bien diseñada está? ¿Ofrece visuales claras y navegación intuitiva? Interfaz multiusuario: habilita numerosos usuarios en el mismo sistema.
  2. Usabilidad: ¿Es fácil de aprender y dominar? ¿Hay tutoriales y capacitación? ¿La empresa ofrece buena tecnología y soporte al usuario? Proporciona diferentes inicios de sesión para cada usuario. Personaliza los permisos y la funcionalidad disponible para diferentes grupos de usuarios.
  3. Características y funcionalidad: ¿Cuántas de las características y funcionalidad clave del software de planificación de medios de comunicación ofrece, y qué tan potentes son? Específicamente, busqué:
    1. Gestión de proyectos: esto incluye la gestión de tareas tanto para el equipo como para las tareas orientadas al cliente, paneles de proyectos para hacerle seguimiento al progreso y compartir archivos y colaborar fácilmente. También puede incluir el control del tiempo (aunque algunas herramientas lo hacen a través de una integración de terceros).
    2. Gestión de recursos: debe permitirte buscar fácilmente recursos y habilidades para asignarlos a tareas y proyectos. Incluye funciones de programación que permiten establecer hitos, fechas límite y dependencias entre tareas.
    3. Administración de clientes y prospectos: incluye herramientas de comunicación, divulgación e informes que permiten administrar la prospección y los clientes de la agencia. Esto puede incluir un portal de clientes, así como la capacidad de tomar capturas de los datos de los proyectos, como las horas y los gastos, para entregar informes a clientes.
    4. Gestión financiera: el software de facturación de la agencia de marketing debe capitalizar todos los datos de proyectos y recursos para ofrecer previsiones y estimaciones precisas. También puede incluir funciones de facturación para agilizar el flujo desde el inicio del proyecto hasta la última factura. En algunos casos, un módulo para la gestión de medios y compras es útil, ya que ayuda a gestionar cosas como órdenes de compra e inserción.
    5. Informes: ¿Los programas de planificación de medios de comunicación tienen sistemas de informes adecuados con respecto al registro de horas, finanzas, administración de recursos y otras opciones? ¿La recopilación y organización de datos es fácil y útil?
  4. Integraciones: ¿Es fácil conectarse con otras herramientas? ¿Hay integraciones por defecto?
  5. Relación calidad-precio: ¿Cuán apropiado es el precio según sus características, capacidades y caso de uso? ¿Los precios son claros, transparentes y flexibles?

Descripciones de los 15 Mejores Programas Para Agencias de Marketing

Best for ease-of-use & streamlined UI

  • 14-day free trial + free plan available
  • From $8/user/month (billed annually, min 3 seats)
Visit Website
Rating: 4.7/5

monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

Why I Picked monday: monday.com offers features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday Standout Features & Integrations

Features include project management, task scheduling/tracking, resource management, scheduling, budgeting, API, calendar management, Gantt charts, file sharing, time management, email integration, third party plugins, and notifications.

Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible through a paid plan with Zapier.

Best advertising agency software for customizability

  • Free demo
  • Pricing upon request
Visit Website
Rating: 4.1/5

Kantata is a project management software that helps agencies and other organizations manage their projects effectively and efficiently. It provides a centralized platform for teams to collaborate and organize tasks, track progress, and communicate with each other.

Why I Picked Kantata: Kantata has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust. Kantata also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.

Kantata Standout Features & Integrations

Features include task management, resource management, time tracking, communication & collaboration, project dashboards, reporting, file sharing, a mobile app, and third-party integrations.

Integrations include Netsuite, Quickbooks, Salesforce, Google Workspace, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft platforms, and more.

Best for a built-in invoicing system

  • 15-day free trial + free version available
  • From $5.95/user/month
Visit Website
Rating: 4.6/5

Paymo helps advertising agencies streamline the process of managing projects from start to finish, reduce the administrative work as much as possible while offering a frictionless experience along the way. This means that both project managers and team members will know exactly what they need to do, when, and also collaborate better and transparently.

Why I Picked Paymo: The features cover all of the processes, from creating the initial project estimate to adding and assigning tasks, setting up budgets, tracking work time, generating reports, adding expenses and invoicing the clients.

To keep everyone up-to-date and on the same page, Paymo allows commenting at the task and project level, along with real-time in-app and email notifications. The interface is modern, a bit crowded with features and options, but easy to navigate through. You can hide the modules you don’t plan to use.

Paymo Features & Integrations

Features include time tracking, task management, budget tracking, resource management, collaboration, Gantt charts, reporting & analytics, invoicing, mobile app, customizations, and third-party integrations.

Integrations include Slack, Adobe Creative Cloud, Google Drive, QuickBooks Online, Xero, JotForm, Shift, to name a few. Other integrations are available through Zapier or by syncing with their fully-documented API.

Best advertising agency software for automation

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

Forecast is a platform for advertising agencies to manage resources and projects used in 40+ countries worldwide. The tool includes capabilities for managing the project life cycle from quote to invoice, as well as intelligent automation for predicting project delivery dates and forecasting capacity needs.

Why I Picked Forecast: Users can create project plans with Forecast’s auto-schedule. The powerful AI automatically estimates tasks, assigns and optimizes workload across resources, and sets a project delivery date. The tool also provides dashboards with overviews of the organization to allow for informed adjustments to time and resource allocation.

Forecast also introduced a unique feature for managing projects in a retainer setup. A dashboard with retainer periods and totals lets you track the financials of ongoing projects in addition to staff workloads and time spent on delivery.

Forecast Standout Features & Integrations

Features include resource planning, task management, time tracking, budget tracking, project portfolio management, collaboration, Gantt charts, reporting & analytics, mobile app, customization, and third-party integrations.

Integrations include Slack, Microsoft Teams, iCloud Calendar, Google Drive, Google Calendar, Outlook, Harvest, Trello, Asana, GitLab, Github, and dozens more using a paid plan through Zapier. Higher-tier subscriptions include native integrations with Timelog, Xero, QuickBooks Online, JIRA, Azure DevOps, Salesforce, Okta, OneLogin, and Azure Active Directory.

Best advertising agency software CRM capabilities

  • 14-day free trial
  • From $29/user/month
Visit Website
Rating: 4.5/5

Copper is an easy-to-use CRM for small businesses that assist users in managing sales leads and growing customer relationships.

Why I Picked Copper: Copper integrates with Gmail and other Google Apps and automatically logs all emails and contact interactions to reduce data entry and repetitive admin tasks. Users can also see sales and relationship essentials from email threads, past interactions, and tasks in one place.

The tool also includes project management features such as Kanban boards, workflow management capabilities, revenue tracking, and more. Copper also has strong reporting features for sales data and processes. Users can view metrics for measuring quality of lead sources, top-performing sales team members, sales forecasts, and more.

Copper Features & Integrations

Features include task management, time tracking, collaboration, Gantt charts, resource management, budget tracking, reporting & analytics, mobile app, customer relationship management, and third-party integrations. 

Integrations include Google Workspace, Trello, Zoom, QuickBooks, HubSpot, Slack, Box, Microsoft Teams, Mailchimp, Asana, and others.

best for enabling client collaboration

  • 30-day free trial
  • From $5.99/user/month (billed annually).
Visit Website
Rating: 4.4/5

Teamwork is a flexible advertising agency management software that helps agencies become more productive and profitable. It enables agencies to manage high volumes of client projects from start to finish. Teamwork allows you to build flexible, custom workflows and gives you one central place to visualize your team and client projects.

Teamwork offers a number of tools and features to help agencies manage their work. With the Workload feature, you can get a complete picture of your team’s capacity and manage resources and keep your team on track. There's built-in time-tracking on Teamwork to log hours spent working on tasks and track billable hours. Profitability reports allow you to track financial performance by project or team member and compare it against the budget for that client.

Something especially useful about this agency software is that you can add clients as collaborators for free so they can communicate with your team, leave comments in context, review assets and get visibility on project progress.

Teamwork integrates easily with other tools including Gmail, Harvest, Hubspot, QuickBooks, Slack, Dropbox and more.

Teamwork costs from $10/user/month. They also offer a 30-day free trial.

Best for hybrid/remote teams

  • 14-day free trial
  • From $7/user/month
Visit Website
Rating: 4.3/5

Hubstaff is a full-featured, free time tracking software tool for agencies (with freemium upgrades) that’s best for remote or distributed teams. It’s a lightweight, native time tracking tool that includes screenshots, time tracking, and project management. Its simple interface and design make it really easy for your team to enter their time and for you to track their progress.

Why I Picked Hubstaff: Budget management is straightforward—using Hubstaff you can easily set time limits and budgets for your team to bill against with a maximum number of hours you want a member to be able to work in a week and the app will automatically prevent them from exceeding the limit.

When you’re working with a distributed team it can be hard to verify exactly what people are doing and how they’re spending their time. Hubstaff has some pretty handy tools to give you insight into what your team is doing in the time they’re logging to your project with screenshots and activity levels. You can also see which applications your team members are using and what URLs they are browsing while they’re tracking time.

Hubstaff Standout Features & Integrations

Features include task management, time tracking, collaboration, Gantt charts, resource management, budget tracking, reporting & analytics, mobile app, invoicing, screen capture & activity tracking, GPS tracking, and third-party integrations. 

Integrations are well supported across stacks of different tools including project management tools Asana, Jira, and Basecamp, payments, accounting, and invoicing integrations including QuickBooks, Paypal, Wise as well as Salesforce and Zendesk among others.

Best for creative teams & agencies

  • Free plan available
  • Starts from $35/month
Visit Website
Rating: 4.4/5

FunctionFox offers three different plans with features that range from basic time tracking and estimating, to project scheduling and gantt charts, to customized project intake forms. FunctionFox can support teams with five or five hundred members.

Why I Picked FunctionFox: FunctionFox is entirely web-based and compatible with all up to date browsers, so users on both Mac and PC can work together seamlessly. FunctionFox allows for team collaboration through project scheduling, allows allocation of specific tasks through action assignments and to-do lists, and facilitates communication through the project blog. Another great feature is the availability tool, which project managers can use to monitor team capacity and utilize everyone’s time effectively.

FunctionFox is easy to use and made even easier with the tutorials and support provided. They offer dedicated onboarding and all customer support is unlimited, ongoing, and included in the subscription cost. Their website also includes a help center, and there are detailed help files included within the software itself.

FunctionFox Standout Features & Integrations

Features include time tracking, task management, budget tracking, resource management, collaboration, reporting, invoicing, mobile access, customization, client management, and third-party integrations.

Integration with Quickbooks is possible.

Best for contractor & stakeholder management

  • 30-day free trial
  • From $15/user/month (billed annually)
Visit Website
Rating: 4.1/5

Basecamp includes the tools advertising teams need to work together: message boards, to-dos, schedules, docs, file storage, real-time group chat, and automatic check-in questions. You can rename prompts, turn off the ones you don’t need, or integrate with third-party tools.

Why I Picked Basecamp: Ad agency teams will find that Basecamp’s communication features, both internal and client-centric, are top-notch. Agency teams can use the “campfire” chat feature to keep up-to-date and the commenting features for external clients are extremely simple to use, making onboarding easier.

Basecamp Standout Features & Integrations

Features include task scheduling/tracking, project management, data import, email integration, calendar management, API, notifications, chat, time management, and data import/export.

Integration options include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.

Best for scheduling & rescheduling advertising projects

  • Free trial + free demo available
  • Starts from $20/user/month
Visit Website
Rating: 4.2/5

Advertising agency teams and specialists can use ProWorkflow to manage their wide variety of projects by allowing their designers, developers, project managers, and freelancers to collaborate in a central hub where progress can be easily monitored and reported on.

Why I Picked ProWorkflow: ProWorkflow is uniquely positioned to excel in both project and resource management, particularly because of the sheer amount of projects teams can add as well as easy logging of all current and past jobs. One of the key strengths of ProWorkflow is its ease of use. The platform is designed to be user-friendly and intuitive, making it accessible to teams of all sizes and skill levels. ProWorkflow is also highly customizable, allowing users to tailor the platform to meet their specific needs and workflows.

In addition to its ease of use, ProWorkflow also offers robust project management capabilities. Teams can create and assign tasks, track project progress, and collaborate with team members in real-time. The platform also generates reports and analytics to provide insights into project performance, resource utilization, and overall project success.

ProWorkflow Standout Features & Integrations

Features include project management, task scheduling/tracking, customer management, scheduling, third-party plugins, contact management, dashboards, data visualizations, Gantt charts, notifications, budgeting, and expense tracking.

Integrations include Xero, QuickBooks Online, QuickBooks Desktop, FreshBooks, MYOB AccountRight, MYOB Essentials, Kashflow, Box, Dropbox, Google Drive, Google Workspace, Microsoft OneDrive, Microsoft Sharepoint, and thousands of more with a paid plan through Zapier. Plus, the ProWorkflow API lets you build your own reports, apps and integrations.

Best project, resource, and expense management

  • Free trial available
  • From $370 /month (for up to 10 users)
Visit Website
Rating: 4.5/5

Projectworks is a project, resource, and expense management software that's well suited to the needs of advertising agencies and other professional services businesses.

Why I picked Projectworks: The software offers time tracking, resource management, expense tracking, and invoicing tools, making it a comprehensive solution for various business operations. You can gain a high-level view of your resource utilization, and spot anyone who's over or under capacity. This makes it easier to allocate work and assign projects to the right people at the right time.

The software also has expense management tools, to help you stay on budget as your projects progress. Employee timesheets and expense reports can both be used for generating invoices, speeding up your invoicing process and assuring accuracy when you charge your clients. You can also set billing schedules for fixed price projects.

Projectworks Standout Features & Integrations

Features include timesheets, billable rates, capacity planning, project budget management, revenue forecasting, project expenses, invoicing, leave management, access permissions, and custom reports.

Integrations include QuickBooks, Xero, MYOB, Jira, Azure DevOps, and Hubspot. You can also connect it with a paid Zapier account to access additional integrations, or use its API to build custom integrations.

Best reporting features for time & expenses

  • 30 day free trial
  • From $2.5/project/month
Visit Website
Rating: 3.9/5

Intervals is a great tool for agencies that need to manage work, track its value, and quickly prepare invoices for clients to get paid for their time. It’s used by advertising agencies as well as digital strategy agencies, web design and development shops, QA teams in larger IT companies, and other use cases.

Why I Picked Intervals: Agencies using Intervals will find a trove of useful features including project management (detailed task management, scheduling, file sharing, time tracking), as well as resource allocation, client management tools like invoicing and client reports. Overall, while it doesn’t have live chat and its document sharing features are on the basic side, Intervals is a well-rounded tool for making agencies run more smoothly.

Perhaps the best part of this tool is the reporting features. Because the tool includes time and expense management tools, you can also generate a variety of meaningful internal reports to find out exactly where your team’s time and efforts are going. You can also get a higher-level view of your agency, providing answers to questions like, “Which client have we done the most work for this year?” or “Who is our most billable employee?” The idea behind intervals is that you can keep track of every detail on every job so you’ll never again lose money on a project.

Intervals Standout Features & Integrations

Features include time tracking, reporting, invoicing, customization, mobile app, job tracking, dashboards, flexible workflows, and third-party integrations.

Integrations include QuickBooks online for invoicing, QuickBooks desktop for time data, Xero, FreshBooks, Slack, and Google Drive.

Best advertising agency software for integrations

  • Free demo available
  • From $37-$50/user/month
Visit Website
Rating: 3.8/5

Workamajig is a project management tool designed for creative agencies, marketing departments, and other businesses that require robust project management capabilities. It offers a comprehensive set of features to help teams plan, execute, and deliver projects efficiently and effectively.

Why I Picked Workamajig: One of the key strengths of Workamajig is its integration capabilities. The platform integrates with a wide range of tools, including CRMs, invoicing software, and other project management tools, allowing teams to streamline their workflows and reduce the time and effort required to manage multiple tools separately.

In addition to its integration capabilities, Workamajig also offers robust project management features. Teams can create and assign tasks, track project progress, and collaborate with team members in real-time. The platform also generates reports and analytics to provide insights into project performance, resource utilization, and overall project success.

Workamajig Standout Featurews & Integrations

Features include project management, task management, resource management, time tracking, budget tracking, collaboration, reporting, customizable workflows, accounting, invoicing, marketing automation tools, email marketing tools, digital asset management tools, custom fields, approval workflows, job costing, invoicing, mobile access,and third-party integrations.

Integrations include Salesforce, QuickBooks, FreshBooks, Marketo, Pardot, Mailchimp, Widen Collective, and Emma's email marketing (natively) and more options through Zapier, which requires a separate account and may incur additional costs.

Best for creatives & design teams

  • 30 days free trial
  • From $40/month, fixed price available
Visit Website
Rating: 4.4/5

Streamtime is a powerful agency management tool that allows you to create, plan, and manage projects while keeping your team in the loop. Streamtime’s interactive to-do screen can replace timesheets, making chasing timesheet completion a thing of the past. On the market since 2002, Streamtime has been recognized with a 2020 Webby award along with D&AD, AGDA Pinnacle, and Best Design Awards.

Why I Picked Streamtime: With flexible project planning, autmoated estimating and invoicing, innovative time tracking, slick scheduling, and intelligent reporting, Streamtime serves up all the functionality you need within a beautiful, intuitive interface. Design and advertising agencies across the globe have used Streamtime to improve visibility of business and client performance, as well as capitalize on robust scheduling views to improve capacity planning and resourcing.

Streamtime Standout Features & Integrations

Features include project management, budget tracking, collaboration, reporting, flexible workflows, mobile access, job costing, invoicing, asset management, and third-party integrations.

Integrations include Xero, Quickbooks, PayPal, Stripe, Google apps, Microsoft Office, Trello, HubSpot, Salesforce, Gmail, Microsoft Outlook, Dropbox, Google Drive, and other tools.

Best for proofing & approvals processes

  • Demo available
  • From $30/user/month
Visit Website
Rating: 4.5/5

Admation offers project management solutions, resource management, online proofing and approval workflow, and marketing asset management. A real-time overview on workflow with customizable notifications and alerts ensures a robust overview of any project. Admation works as a hub for project management, resource management, approval workflow, and asset management all at once.

Why I Picked Admation: One of Admation's key strengths is its ability to streamline the creative production process. Teams can use the platform to manage all aspects of the creative production process, including project planning, resource allocation, task assignment, and asset management. This helps teams to reduce the time and effort required to manage multiple tools separately and improves the overall efficiency of the creative production process.

Another strength of Admation is its robust collaboration capabilities. Teams can use the platform to share information, collaborate on projects, and track project progress in real-time. Admation also offers a range of communication tools, including email notifications, discussion forums, and commenting, to help teams stay up-to-date on project progress and resolve any issues that arise.

Admation Standout Features & Integrations

Features include briefing templates, project resource templates, project timelines, scheduling and assigning tasks, document approval, capacity planning, department dashboard & calendar, resource allocation, timesheets and time tracking, a complete brand archive, permissions & access levels, tags & keywords, and digital asset management.

Integrations include email systems and Mediaocean, formally BCC, which is ad agency finance software.

Resumen del mejor software para agencias de publicidad

Tools Price
monday.com From $8/user/month (billed annually, min 3 seats)
Kantata Pricing upon request
Paymo From $5.95/user/month
Forecast Pricing upon request
Copper From $29/user/month
Teamwork.com From $5.99/user/month (billed annually).
Hubstaff From $7/user/month
FunctionFox Starts from $35/month
Basecamp From $15/user/month (billed annually)
ProWorkflow Starts from $20/user/month
Projectworks From $370 /month (for up to 10 users)
Intervals From $2.5/project/month
Workamajig Platinum From $37-$50/user/month
Streamtime From $40/month, fixed price available
Admation From $30/user/month
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Otros Programas Para Agencias de Marketing

El mundo del software de agencias de publicidad está lleno de una competencia sana y de muchas opciones para el comprador inteligente. Me gusta pensar más allá de los “15 principales” y dar las gracias a otros productos valiosos que continúan haciendo un buen trabajo en el espacio de software para las agencias de marketing. Dicho esto, aquí están mis menciones honoríficas para esta categoría:

  1. Height App

    Best project management software with client collaboration

  2. Olavana

    Best for posting & reviewing HTML banner ads

  3. SegMetrics

    Best for campaign tracking

  4. ClickUp

    Best for a range of templates forvarious workflows

  5. Nifty

    Best for issues & changes management

  6. Productive

    Best for agency business process management

  7. Wrike

    Best advertising agency software for team collaboration

  8. Screendragon

    Best marriage of campaign management & budget tracking

  9. Hive

    Best for communication & collaboration tools

  10. VOGSY

    Best advertising agency software for Google Workspace users

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Hay Alguna Otra Opción de Software de Gestión de Agencias de Marketing?

Los equipos de marketing y creativos necesitan un software para agencias de marketing que se ajuste a su trabajo específico y sus usos. Convertir la inspiración en un  buen resultado final requiere recursos y herramientas como las enumeradas anteriormente.

¿Te consideras un experto en cuanto a programas de gestión de agencias de marketing? Haz clic en los comentarios y dinos qué le agregarías a la lista.