Die besten ToolsMarketing-ToolsProjektmanagement ToolsTools

Die beste Marketing Projektmanagement-Software 2020

By 01/01/2020 No Comments
 

Connect resource planning and project management in one solution.
Maximize project performance with Mavenlink.
Get access.

Our friend and supporter

Welche ist die beste Marketing Projektmanagement-Software, damit deine Agentur reibungslos funktioniert? Kreativagenturen, hauseigene digitale Teams und Studios haben eines gemeinsam: die beste kreative Arbeit zu leisten. Aber welche Tools kannst du nutzen, um bessere Arbeit zu leisten und zu verhindern, dass Menschen an eine lästige Projektverwaltung gebunden werden?

Auswahlliste für die beste Marketing Projektmanagement-Software

In diesem Bericht über die beste Marketing-PM-Software haben wir einen detaillierten Blick auf diese 10 Tools geworfen:

Nachfolgend findest du eine Übersicht über diese Tools mit Screenshots, Feature-Übersicht, und Preisen.

Zu der Software-Übersicht springen

Marketing PM Software Grundlagen

Was leistet Marketing PM Software?

Funktionen, die Marketing PM-Software bietet

Im Marketingbereich kann die Projektmanagement-Software Teams bei der Planung, Kommunikation und Verfolgung von Projekten unterstützen, vom Briefing bis zur Fertigstellung. Diese bieten oft Funktionen für Projekt- und Ressourcenplanung, Kundenmanagement, Teamzusammenarbeit, Rechnungsstellung, Zeiterfassung und Reporting an.

Welche Vorteile hat der Einsatz von diesen Softwares für Marketingteams?

3 Vorteile für Marketing-Teams durch die Software

  • Optimiere Rechnungen mit Kalkulations- und Abrechnungstools, auf die Kunden zugreifen können.
  • Verschaffe dir einen Überblick über die Kapazität deines Teams, um Überbuchungen zu vermeiden.
  • Speichere Dateien und Dokumente an einem zentralen Ort, an dem es für das Team einfach ist, zusammenzuarbeiten, Feedback zu erhalten und den Fortschritt zu verfolgen.

An wen richtet sich Marketing PM Software?

Arten von Teams, die Marketing PM-Software nutzen

Es ist üblich, Marketing PM-Software zu verwenden in:

  • Internen Marketingabteilungen
  • Marketingagenturen
  • Content-Marketing-Agenturen
  • Digitale Marketingagenturen
  • Markenfirmen oder Studios
  • Designunternehmen oder Studios
  • Werbeagenturen oder Unternehmen

und vielen anderen.

Du hast gerade bemerkt, dass du nicht nach einer Marketing Projektmanagement-Software suchst? Schau dir weitere nützliche Tools an:

  • Projektplanungs-Software, die dir bei der Planung, Verfolgung und Analyse deiner Projekte hilft.
  • Zeiterfassungssoftware, die deinen Teams hilft, die Zeit zu erfassen und dir hilft, die Daten für die Rechnungsstellung und Planung zu nutzen.

Du suchst eine Projektmanagement-Lösung, die dir hilft, Projekte in deiner Marketingabteilung, einer digitalen Marketingagentur oder einem Kreativstudio zu verwalten?

Wir haben uns entschieden, einen genaueren Blick auf die besten Projektmanagement-Software und -Tools auf dem Markt zu werfen und zu sehen, welche die beste Lösung für Kreativagenturen sind.

Die wichtigsten Kriterien für die beste Marketing Projektmanagement-Software

Das perfekte Marketing- und Projektmanagement-Softwaretool sollte mehr als nur ein einfacher Trick sein – es sollte helfen, die Vielzahl anderer SaaS-Tools zu ersetzen, auf die du dich in der Regel verlässt.

Denke daran, wie viele Abos du jeden Monat bezahlst. Ich wette, du benutzt diese:

Du bezahlst monatlich mehrere tausend Euro für Tools – und sie arbeiten oft nichtmal gut zusammen, was das Kopieren und Einfügen derselben Daten in verschiedene Tools erfordert. Ein einziges Tool zu haben, könnte eine gute Idee sein – aber ist eines davon überhaupt sinnvoll? Wenn du nach einem Projektmanagement-Tool suchst, um alles zu regulieren, brauchst du ein Tool, mit dem du alles machen kannst.

Als ich mir also die Marketing Projektmanagement-Software, die es auf dem Markt gibt, angeschaut habe, habe ich nicht nur die Benutzeroberfläche, die Benutzerfreundlichkeit und die Integrationen, sondern auch die folgenden Funktionen geprüft:

  • Zeit- und Kostenerfassung – vom Angebot bis zur Erfassung der Stunden, die für ein Projekt aufgewendet wurden.
  • Projektmanagement – ermöglicht durch Aufgabenmanagement und Tools zur Teamzusammenarbeit
  • Berichts-Dashboards – leicht verständlich, wie das Projekt (und die Agentur) im Hinblick auf Budget, Zeitpläne und Rechnungsstellung abläuft.
  • Ressourcen-Management – Vergewissere dich, dass du keinen Bereich eines Projekts unter- oder überbesetzt.
  • Rechnungsstellung – Umwandlung von Projektberichten in Rechnungen und Kostenvoranschläge

Hinweis: Wenn du nach Marketing-Software (Tools, die dir helfen, deine Marketingkampagnen selbst zu verwalten) anstelle von Marketing-PM-Software suchst, dann schaue hier nach: Die beste Marketing-Software für dein Kleinunternehmen (2018).

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr dazu erfahren. 

10 Marketing Projektmanagement-Software Tools

Die beste Marketing Projektmanagement-Software im Überblick

Im Folgenden stellen wir die beste Projektmanagement-Software für Marketingagenturen vor, die wir bisher gesehen haben.

  • 14 days free trial
  • From $17/2 users/month

1. monday.com – Award-winning, visually intuitive tool for planning, tracking, and collaborating on projects.

monday.com is a great marketing project management software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—Kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $17/month for two users. The company’s customer support is available 24/7 by phone or email.

  • 30 days free trial
  • From $14/user/month

2. Smartsheet – A work execution platform with content collaboration features, forms to collect data, multiple permission levels, and dashboards to keep marketing teams in sync.

Smartsheet screenshot - Die beste Marketing Projektmanagement-Software 2020

An example of content collaboration features in Smartsheet, with image attachments, comments, version history, and a way to manage approvals.

Smartsheet’s online project management tool checks off a lot of the boxes I’ve laid out in the criteria for an advertising agency project management software. It doesn’t really offer much in the way of expense or invoice management features, (check out other tools if you need those features) but it does have a ton of content collaboration features that are especially useful for marketing teams, as well as customizable dashboards that can be made to display specific project data for each of your marketing clients or campaigns, which is pretty cool.

Let’s start with the “Forms” feature, which offers the ability to create and customize forms to collect essentially any data from anyone in a structured format—you could use it for collecting information, including images and files, from clients in order to make briefs, for example.

Team collaboration features are great—members get notified of critical changes in real-time, and the tool provides shared views, detail history, activity logs, automated alerts, reminder, and status reports to keep everyone aligned and informed. There are content collaboration features like pinned feedback, approvals, and annotations that make it easier to collaborate on creative work.

There are lots of project management and resource management tools, which I consider to be fairly standard among marketing project management software—it’s a good set of tools for scheduling, assigning resources, tracking work, tracking budget, etc.

Finally, reporting is a strong feature of this tool, with editable summary reports that you can easily export to Excel.

The one thing this tool is missing for an advertising agency setting is client management features, such as prospect management, billing and invoice features. While there are ways to manage clients and share your portal with clients through various permission levels and dashboards, there isn’t a way to manage the full client management process, so you’ll want to integrate with another tool like Salesforce (see below) for that.

Smartsheet integrations include Microsoft and Google apps, as well as development essentials like Jira, and useful business apps like Salesforce, servicenow, Slack, Box, and Tableau. The platform is extensible through a REST API and webhooks.

Smartsheet costs from $14/user/month and offers a 30-day trial.

 

  • 30 days free trial
  • From $30/user/month

3. Clarizen – Fully-featured enterprise software to manage your entire agency process with portfolio, resource, and workflow tools.

A lot of marketing teams with the best of intentions have not experienced digital transformation success. That’s because marketing projects are difficult to manage and often plagued by issues that include: misaligned teams, a lack of visibility and working in multiple ad hoc systems. Overcome these obstacles, manage work and collaborate across the enterprise—all from Clarizen’s single, intuitive cloud-based solution.

Clarizen’s leading work management solution offers a 360-degree view of projects, greater efficiency through automation and the ability to adapt to your business processes.

  • Real-time Control: Control your marketing project management, business systems, and processes
  • Business Intelligence: Centralize all activities and gain real-time status on the status of marketing campaigns and projects
  • Enterprise-wide Transparency: Give your team a “single source of truth” so they can make smarter, faster decisions

Up your team’s game and stay competitive with modern work management that enables a successful marketing digital transformation.

  • Free trial
  • From $11.95/user/month

4. Paymo – Collaborative marketing project management software to track your team’s progress, collaborate in context, and make smarter decisions.

Paymo is a collaborative work management platform that allows you to track your marketing team’s progress and collaborate in context. It does so by acting as a single source of truth, where several modules like planning, resource scheduling, time tracking, and invoicing feed into each other and co-exist under the same roof – without messy integrations.

Customizable workflows, project statuses, and notifications help you stay alert and spot bottlenecks way ahead of time. Clarity is further guaranteed by the resource scheduler that informs you about your team’s current and remaining workload, leave days, and project budgets. Along the way, you can track your time in various ways (web app, desktop, mobile), then pull it into an invoice to get paid accurately for your services.

Paymo works with the creative tools you use, like Adobe CC, Slack, Jotform, Google Suite, QuickBooks Online, Xero to name a few, so you can work where you feel most comfortable.

There are two paid plans, the lowest one starting at $11.95/user/month –  no seat cap. Yearly subscribers are also eligible at a 20% discount. Free trial available.

  • 14 days Free demo
  • From $5/user/month

5. FunctionFox – Simple online PM tools created by an ad agency for ad agencies, creative teams, and PR, digital, and marketing firms.

FunctionFox  Simple online timesheet and project management tools created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams. FunctionFox offers an affordable and powerful way to stay on top of essential administrative activities – one that is simple to set up, easy-to-use, and highly effective. Track all your projects accurately from concept to completion, collaborate on work, increase profits, and best of all – free up more time so you can stay creative.

FunctionFox is loved by small firms and Fortune 500 companies worldwide for being easy to use – and the 5-star service and free expert advice. Easily manage and track multiple jobs, budgets, and resources with on-demand, actionable reports. Boost your productivity and profitability. FunctionFox has a free 14-day free demo and starts at $5/user/month.

  • 14 days free trial
  • From $9.80/user/month and has a freemium version for up to 5 users

6. Wrike – Marketing work management system to coordinate high-impact, multi-channel online campaigns with lots of project plan templates.

Wrike screenshot - Die beste Marketing Projektmanagement-Software 2020

Use Kanban board functions to track marketing tasks.

Coordinate your teams and manage your marketing calendar to deliver multi-channel campaigns by aligning team tactics in their calendars function, built-in communication tools like the Live Editor and the Wrike Proof function, and out-of-the-box templates for common marketing initiatives.

Today’s level of multi-channel marketing requires that all of your tools have the capacity for connections. Wrike scored favorably in the Integrations section of the review, as it works with other marketing-focused tools that you are probably familiar with. Wrike connectivity with the Adobe Creative Suite will definitely be useful for any modern marketing team.

Integrations include Google, Microsoft, Salesforce, Slack, Tableau, JIRA, MediaValet, Adobe Creative Cloud, Github, SAML, Bitium, Dropbox, Okta, Box, Active Directory Federation Services, OneLogin, PingFederate, Shibboleth, and more. For the coding-savvy, Wrike Integrations now allows users to create custom integrations with over 400 cloud and on-premise apps.

Wrike tends to be a bit notification-heavy so you will want to start your journey by tailoring how, when, and where you receive alerts from their system (particularly email). It also takes a while uploading files so users will have to exercise patience if you have a large number of documents.

Wrike costs from $9.80/user/month and has a freemium version for up to 5 users. There is also a 14-day free trial for the paid plans.

  • 30 days free trial
  • From $9/month and has a freemium version of the software for up to 2 projects and 5 users

7. Teamwork Projects – Work and project management tool that helps teams improve collaboration, visibility, and accountability for any marketing project.

Teamwork Projects screenshot - Die beste Marketing Projektmanagement-Software 2020

Follow marketing projects across task boards, from prep to completion.

Used by over 20,000 companies, Teamwork Project has all the project management functions you would expect plus features Keyes-in to specific marketing needs, like quarterly goals and reporting, task list templates for oft-used marketing items, and automated approvals.

Teamwork Projects excels in levels of collaboration that any marketing team will find useful, like task-specific communication channels, social media content channels, real-time activity logs, and “notebooks” for additional data compilation.

Integrations include Gmail, Hubspot, Slack, Float, Numerics, Automate.io, timeBro, Userback, Easy Insight, Integromat, Chatify, PieSync, and hundreds more through Zapier.

The user interface can be intimidating compared to alternatives, which may be difficult if you need to onboard a variety of external clients. Additional graphics or more digestible data on the dashboard, for example, would be welcome. This lost them a few points in the UX category of the review.

Teamwork Projects costs from $9/month and has a freemium version of the software for up to 2 projects and 5 users and paid plans also offer a free 30-day trial.

  • Free demo
  • From $100/user/month

8. Workfront – Work management software designed to streamline workflows in agencies and marketing, service, and IT teams.

Workfront screenshot - Die beste Marketing Projektmanagement-Software 2020

Screenshot of Workfront's Task View

Workfront is online project management software designed for agencies, IT teams, service teams, marketing teams and for collaboration between these, internal and external clients. The software allows for full project management, client service, task tracking and prioritisation.

The platform also provides for use of custom data to track projects and related information. Workfront is quite layered, and takes some time to explore all the various aspects. This complexity, however, gives it incredible flexibility. Choose Workfront for an all-in-one solution.

  • From $34/user/month

9. Function Point – Marketing project management tool built for digital agencies and the creative indusutry

Function Point is a project management software tool built primarily for the needs of digital agencies and the creative industry. Function Point is used by more than 600 agencies including Ogilvy and gives you a good overview of what’s happening across your team and tasks.

Function Point covers off all of our functionality requirements fully with a tool that includes an all-in-one cloud based workflow for project and task management, traffic and resourcing, project accounting, analytics and insights, and collaboration tools, making it a complete all-rounder. The collaboration tools are excellent, with creative project management, comments and changes happening directly on the platform. Choose Function Point for its slick interface, full features and simplicity of use (including mobile apps) but beware that it doesn’t support integration with other systems.

  • 30 days free trial
  • From $25/user/month

10. Projector PSA – Leading professional services automation platform to sync your existing tools and provide better cross-visibility.

Projector’s cloud-based professional services automation software is not just designed for creative agencies, but for all professional services organisations. The software is available in various standalone or integratable modules – project accounting, resource scheduling, advanced analytics, and project management.

It’s an easy to use platform, although the interface can be somewhat complex and takes some time to fully appreciate. The company offers a range of customer support options, and the software integrates easily with several platforms, including QuickBooks, Salesforce, Intacct, Dynamics GP and MS Project. Choose Projector PSA for its easy integration with other platforms.

Zusammenfassung der besten Marketing Projektmanagement-Software

Es ist leicht, sich von der verblüffenden Vielfalt der Softwaretools für das Marketing-Projektmanagement überwältigen zu lassen. Nachfolgend haben wir eine übersichtliche Tabelle zusammengestellt, die grundlegende Informationen über die in diesem Artikel beschriebenen Tools zusammenfasst. Wir haben die Preise und die Verfügbarkeit von kostenlosen Testversionen und Demoversionen für dich untersucht, um einen direkten Vergleich noch einfacher zu machen.

Software Overview Free Option Price Site
monday.com monday.com logo Read monday.com features & functionality

14 days free trial

From $17/2 users/month Check out monday.com
Smartsheet Smartsheet logo Read Smartsheet features & functionality

30 days free trial

From $14/user/month Check out Smartsheet
Clarizen Clarizen logo Read Clarizen features & functionality

30 days free trial

From $30/user/month Check out Clarizen
Paymo Paymo logo Read Paymo features & functionality

Free trial

From $11.95/user/month Check out Paymo
FunctionFox FunctionFox logo Read FunctionFox features & functionality

14 days Free demo

From $5/user/month Check out FunctionFox
Wrike Wrike logo Read Wrike features & functionality

14 days free trial

From $9.80/user/month and has a freemium version for up to 5 users Check out Wrike
Teamwork Projects Teamwork Projects logo Read Teamwork Projects features & functionality

30 days free trial

From $9/month and has a freemium version of the software for up to 2 projects and 5 users Check out Teamwork Projects
Workfront Workfront logo Read Workfront features & functionality

Free demo

From $100/user/month Check out Workfront
Function Point Function Point logo Read Function Point features & functionality Not Available From $34/user/month Check out Function Point
Projector PSA Projector PSA logo Read Projector PSA features & functionality

30 days free trial

From $25/user/month Check out Projector PSA

Sonstige Marketing Projektmanagement-Software

Wenn du die Liste der Marketing Projektmanagement-Software oben ausgecheckt und nichts gefunden hast, was für dich funktioniert, dann haben wir ein paar weitere Projektmanagement-Lösungen für Agenturen entdeckt, die du vielleicht ausprobieren solltest.

Möchtest Du Die Optionen Eingrenzen?

Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem „Software-Finder“ zu geben.

Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.

Von einfachen Tools, die ein paar schnelle Lösungen bieten, bis hin zu komplexen Produkten, die einige Zeit in Anspruch nehmen, um sie vollständig zu erforschen – die Möglichkeiten einer Projektmanagement-Software sind vielfältig, was die Auswahl eines komplexen Produkts erheblich erleichtern kann. Unser Vorschlag? Sieh dir die Funktionen jedes Produkts genau an und finde heraus, welche davon die richtigen Kriterien für dich hat. Wenn es eine Demo oder Testversion gibt, empfehlen wir dir, diese zu bestellen, um sicherzustellen, dass das Produkt für dich funktioniert.

 

Our friend and supporter:

Connect resource planning and project management in one solution.
Maximize project performance with Mavenlink.

GET ACCESS
Ben Aston

About Ben Aston

Ich bin Ben Aston. Ich bin ein digitaler Projektmanager. Seit über 10 Jahren bin ich in der Branche tätig und arbeite in Großbritannien bei den renommiertesten Londoner Medienagenturen wie Dare, Wunderman, Lowe und DDB. Ich habe alles Mögliche realisiert, von viralen Videos über CMS', Flash-Spiele, Bannerwerbung und eCRM bis hin zu E-Commerce-Seiten. Ich hatte das große Glück, für eine Vielzahl von großen Unternehmen zu arbeiten: Automobilmarken wie Land Rover, Volkswagen und Honda, Energieversorger wie BT, British Gas und Exxon, FMCG-Marken wie Unilever und Marken aus der Unterhaltungselektronik wie Sony.

Kommentar verfassen