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Die beste Marketing Projektmanagement-Software 2020

 

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Welche ist die beste Marketing Projektmanagement-Software, damit deine Agentur reibungslos funktioniert? Kreativagenturen, hauseigene digitale Teams und Studios haben eines gemeinsam: die beste kreative Arbeit zu leisten. Aber welche Tools kannst du nutzen, um bessere Arbeit zu leisten und zu verhindern, dass Menschen an eine lästige Projektverwaltung gebunden werden?

Auswahlliste für die beste Marketing Projektmanagement-Software

In diesem Bericht über die beste Marketing-PM-Software haben wir einen detaillierten Blick auf diese 10 Tools geworfen:

Nachfolgend findest du eine Übersicht über diese Tools mit Screenshots, Feature-Übersicht, und Preisen.

Zu der Software-Übersicht springen

Marketing PM Software Grundlagen

Was leistet Marketing PM Software?

Funktionen, die Marketing PM-Software bietet

Im Marketingbereich kann die Projektmanagement-Software Teams bei der Planung, Kommunikation und Verfolgung von Projekten unterstützen, vom Briefing bis zur Fertigstellung. Diese bieten oft Funktionen für Projekt- und Ressourcenplanung, Kundenmanagement, Teamzusammenarbeit, Rechnungsstellung, Zeiterfassung und Reporting an.

Welche Vorteile hat der Einsatz von diesen Softwares für Marketingteams?

3 Vorteile für Marketing-Teams durch die Software

  • Optimiere Rechnungen mit Kalkulations- und Abrechnungstools, auf die Kunden zugreifen können.
  • Verschaffe dir einen Überblick über die Kapazität deines Teams, um Überbuchungen zu vermeiden.
  • Speichere Dateien und Dokumente an einem zentralen Ort, an dem es für das Team einfach ist, zusammenzuarbeiten, Feedback zu erhalten und den Fortschritt zu verfolgen.

An wen richtet sich Marketing PM Software?

Arten von Teams, die Marketing PM-Software nutzen

Es ist üblich, Marketing PM-Software zu verwenden in:

  • Internen Marketingabteilungen
  • Marketingagenturen
  • Content-Marketing-Agenturen
  • Digitale Marketingagenturen
  • Markenfirmen oder Studios
  • Designunternehmen oder Studios
  • Werbeagenturen oder Unternehmen

und vielen anderen.

Du hast gerade bemerkt, dass du nicht nach einer Marketing Projektmanagement-Software suchst? Schau dir weitere nützliche Tools an:

  • Projektplanungs-Software, die dir bei der Planung, Verfolgung und Analyse deiner Projekte hilft.
  • Zeiterfassungssoftware, die deinen Teams hilft, die Zeit zu erfassen und dir hilft, die Daten für die Rechnungsstellung und Planung zu nutzen.

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Du suchst eine Projektmanagement-Lösung, die dir hilft, Projekte in deiner Marketingabteilung, einer digitalen Marketingagentur oder einem Kreativstudio zu verwalten?

Wir haben uns entschieden, einen genaueren Blick auf die besten Projektmanagement-Software und -Tools auf dem Markt zu werfen und zu sehen, welche die beste Lösung für Kreativagenturen sind.

Die wichtigsten Kriterien für die beste Marketing Projektmanagement-Software

Das perfekte Marketing- und Projektmanagement-Softwaretool sollte mehr als nur ein einfacher Trick sein – es sollte helfen, die Vielzahl anderer SaaS-Tools zu ersetzen, auf die du dich in der Regel verlässt.

Denke daran, wie viele Abos du jeden Monat bezahlst. Ich wette, du benutzt diese:

Du bezahlst monatlich mehrere tausend Euro für Tools – und sie arbeiten oft nichtmal gut zusammen, was das Kopieren und Einfügen derselben Daten in verschiedene Tools erfordert. Ein einziges Tool zu haben, könnte eine gute Idee sein – aber ist eines davon überhaupt sinnvoll? Wenn du nach einem Projektmanagement-Tool suchst, um alles zu regulieren, brauchst du ein Tool, mit dem du alles machen kannst.

Als ich mir also die Marketing Projektmanagement-Software, die es auf dem Markt gibt, angeschaut habe, habe ich nicht nur die Benutzeroberfläche, die Benutzerfreundlichkeit und die Integrationen, sondern auch die folgenden Funktionen geprüft:

  • Zeit- und Kostenerfassung – vom Angebot bis zur Erfassung der Stunden, die für ein Projekt aufgewendet wurden.
  • Projektmanagement – ermöglicht durch Aufgabenmanagement und Tools zur Teamzusammenarbeit
  • Berichts-Dashboards – leicht verständlich, wie das Projekt (und die Agentur) im Hinblick auf Budget, Zeitpläne und Rechnungsstellung abläuft.
  • Ressourcen-Management – Vergewissere dich, dass du keinen Bereich eines Projekts unter- oder überbesetzt.
  • Rechnungsstellung – Umwandlung von Projektberichten in Rechnungen und Kostenvoranschläge

Hinweis: Wenn du nach Marketing-Software (Tools, die dir helfen, deine Marketingkampagnen selbst zu verwalten) anstelle von Marketing-PM-Software suchst, dann schaue hier nach: Die beste Marketing-Software für dein Kleinunternehmen (2018).

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr dazu erfahren.

10 Marketing Projektmanagement-Software Tools

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Die beste Marketing Projektmanagement-Software im Überblick

Im Folgenden stellen wir die beste Projektmanagement-Software für Marketingagenturen vor, die wir bisher gesehen haben.

ClickUp logo - Die beste Marketing Projektmanagement-Software 2020
  • freemium version
  • Free forever with paid plans starting at $5/month

1. ClickUp – Best free plan for marketing project management software

ClickUp screenshot - Die beste Marketing Projektmanagement-Software 2020

Track time, give and receive feedback, and approve deliverables.

ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. ClickUp makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.

ClickUp’s highly customizable views allow users to visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and more. Task management features include task checklists, subtasks, and task templates, as well as the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.

The tool includes reporting features, the ability to create custom dashboards, and six built-in report types for team reporting. Team members can track time natively within the software or through an integration.

Design custom forms to collect client info, get approval, and distribute information from a single place. Custom statuses and automation enable users to establish an efficient intake system for affiliate sign-ups, client onboarding, co-marketing collaboration requests, and more.

ClickUp also features proofing and annotation capabilities for proofing, marking up, and approving files. Users can assign comments for requested changes and approve them in real-time.

ClickUp offers native integrations with Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.

ClickUp’s free plan is robust and includes all primary features. The unlimited plan starts at $5 a month per user and offers additional functionality.

monday.com logo - Die beste Marketing Projektmanagement-Software 2020
  • 14 days free trial
  • From $17/2 users/month

2. monday.com – Award-winning, visually intuitive tool for planning, tracking, and collaborating on projects

monday.com screenshot - Die beste Marketing Projektmanagement-Software 2020

monday.com is a great marketing project management software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—Kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $17/month for two users. The company’s customer support is available 24/7 by phone or email.

Screendragon logo - Die beste Marketing Projektmanagement-Software 2020
  • Free demo
  • From $20/user/month

3. Screendragon – Best customizable and flexible marketing project management software

Screendragon screenshot - Die beste Marketing Projektmanagement-Software 2020

Streamline project management with smart project request forms.

Screendragon is a marketing project management software used and loved by Fortune 500 companies and global agency groups like Kellogg’s, BP, Keurig Dr Pepper, TBWA, and McCann World Group.

It combines an easy-to-use, visual user interface with robust functionality. Screendragon is an end-to-end solution covering all aspects of marketing project management including SOW creation and project planning, work requests, project management, visual proofing, review and approval workflows, resource management, budget management, reporting, and more.

Screendragon offers a lot of flexibility with customized options including a custom branded UX, smart custom forms, and advanced permission levels, which is ideal for large global teams. Users can also leverage a wide range of templates for projects and processes and take advantage of artwork automation capabilities. Task management allows for even more flexibility with both visual Kanban boards and interactive Gantt charts as options for interfaces.

Screendragon has a team of process experts that can provide customers with best practices for change management, getting leadership buy-in, developing training plans, and more.

Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.

Screendragon starts from $20/user/month and a free demo is available.

Wrike logo - Die beste Marketing Projektmanagement-Software 2020
  • 14 days free trial
  • From $9.80/user/month

4. Wrike – Best for scaling organizations

Wrike screenshot - Die beste Marketing Projektmanagement-Software 2020

Review team member work for approval and provide feedback.

Wrike is an award-winning marketing project management software suitable for teams of five or more. It’s highly configurable and allows users to customize workflows, dashboards, reports, and request forms.

Wrike’s simple interface enables users to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an easy-to-use, intuitive interface and navigation with distinct spaces, folders, and tasks. Switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike has a dedicated help center with interactive training, videos, and a ‘Getting Started’ guide.

Wrike offers a variety of different solutions depending on the type of team or organization, such as solutions for marketing teams or professional service teams. Users also have access to a variety of templates for common organizational processes.

Wrike offers 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Wrike costs from $9.80/user/month. There are four different price points, including a free version and plans which allow users to invite free external collaborators to a paid account.

Clarizen logo - Die beste Marketing Projektmanagement-Software 2020
  • 30 days free trial
  • From $30/user/month

5. Clarizen – Fully-featured enterprise software to manage your entire agency process with portfolio, resource, and workflow tools

Clarizen screenshot - Die beste Marketing Projektmanagement-Software 2020

A lot of marketing teams with the best of intentions have not experienced digital transformation success. That’s because marketing projects are difficult to manage and often plagued by issues that include: misaligned teams, a lack of visibility and working in multiple ad hoc systems. Overcome these obstacles, manage work and collaborate across the enterprise—all from Clarizen’s single, intuitive cloud-based solution.

Clarizen’s leading work management solution offers a 360-degree view of projects, greater efficiency through automation and the ability to adapt to your business processes.

  • Real-time Control: Control your marketing project management, business systems, and processes
  • Business Intelligence: Centralize all activities and gain real-time status on the status of marketing campaigns and projects
  • Enterprise-wide Transparency: Give your team a “single source of truth” so they can make smarter, faster decisions

Up your team’s game and stay competitive with modern work management that enables a successful marketing digital transformation.

Hive logo - Die beste Marketing Projektmanagement-Software 2020
  • 14 days free trial
  • From $12/user/month

6. Hive – Highly adaptable project management and collaboration software used by small teams of 10 up to Fortune 500s

Hive screenshot - Die beste Marketing Projektmanagement-Software 2020

Hive is a project management and collaboration platform that powers companies like Starbucks, Uber, WeWork, and IBM. With AI-based analytics, thousands of integrations, flexible project views, and more, Hive streamlines your work in one centralized platform. Used by teams of varying sizes, from 10 people to 1,000, Hive is a great option for a diverse range of companies and work styles.

Hive’s time-tracking, analytics and flexible view capabilities allow for transparent understanding of other team-members work and upcoming projects. Choose Hive if you’re in the market for a well-laid-out, comprehensive tool that can be scaled up or down based on team needs.

Paymo logo - Die beste Marketing Projektmanagement-Software 2020
  • Free trial
  • From $11.95/user/month

7. Paymo – Collaborative marketing project management software to track your team

Paymo screenshot - Die beste Marketing Projektmanagement-Software 2020

Paymo is a collaborative work management platform that allows you to track your marketing team’s progress and collaborate in context. It does so by acting as a single source of truth, where several modules like planning, resource scheduling, time tracking, and invoicing feed into each other and co-exist under the same roof – without messy integrations.

Customizable workflows, project statuses, and notifications help you stay alert and spot bottlenecks way ahead of time. Clarity is further guaranteed by the resource scheduler that informs you about your team’s current and remaining workload, leave days, and project budgets. Along the way, you can track your time in various ways (web app, desktop, mobile), then pull it into an invoice to get paid accurately for your services.

Paymo works with the creative tools you use, like Adobe CC, Slack, Jotform, Google Suite, QuickBooks Online, Xero to name a few, so you can work where you feel most comfortable.

There are two paid plans, the lowest one starting at $11.95/user/month – no seat cap. Yearly subscribers are also eligible at a 20% discount. Free trial available.

FunctionFox logo - Die beste Marketing Projektmanagement-Software 2020
  • 14 days Free demo
  • From $5/user/month

8. FunctionFox – Simple online PM tools created by an ad agency for ad agencies, creative teams, and PR, digital, and marketing firms

FunctionFox screenshot - Die beste Marketing Projektmanagement-Software 2020

FunctionFox Simple online timesheet and project management tools created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams. FunctionFox offers an affordable and powerful way to stay on top of essential administrative activities – one that is simple to set up, easy-to-use, and highly effective. Track all your projects accurately from concept to completion, collaborate on work, increase profits, and best of all – free up more time so you can stay creative.

FunctionFox is loved by small firms and Fortune 500 companies worldwide for being easy to use – and the 5-star service and free expert advice. Easily manage and track multiple jobs, budgets, and resources with on-demand, actionable reports. Boost your productivity and profitability. FunctionFox has a free 14-day free demo and starts at $5/user/month.

Teamwork Projects logo - Die beste Marketing Projektmanagement-Software 2020
  • 30 days free trial
  • From $9/month and has a freemium version of the software for up to 2 projects and 5 users

9. Teamwork Projects – Work and project management tool that helps teams improve collaboration, visibility, and accountability for any marketing project

Teamwork Projects screenshot - Die beste Marketing Projektmanagement-Software 2020

Follow marketing projects across task boards, from prep to completion.

Used by over 20,000 companies, Teamwork Project has all the project management functions you would expect plus features Keyes-in to specific marketing needs, like quarterly goals and reporting, task list templates for oft-used marketing items, and automated approvals.

Teamwork Projects excels in levels of collaboration that any marketing team will find useful, like task-specific communication channels, social media content channels, real-time activity logs, and “notebooks” for additional data compilation.

Integrations include Gmail, Hubspot, Slack, Float, Numerics, Automate.io, timeBro, Userback, Easy Insight, Integromat, Chatify, PieSync, and hundreds more through Zapier.

The user interface can be intimidating compared to alternatives, which may be difficult if you need to onboard a variety of external clients. Additional graphics or more digestible data on the dashboard, for example, would be welcome. This lost them a few points in the UX category of the review.

Teamwork Projects costs from $9/month and has a freemium version of the software for up to 2 projects and 5 users and paid plans also offer a free 30-day trial.

DoneDone logo - Die beste Marketing Projektmanagement-Software 2020
  • 30 days free trial
  • From $5/user/month

10. DoneDone – Simple issue tracking tool wrapped up with a customer support help desk, task tracking, and workflow management features all in one

DoneDone screenshot - Die beste Marketing Projektmanagement-Software 2020

DoneDone is the no-nonsense marketing project management app for teams that want to get things done.

Users access a sleek dashboard that displays all projects, tasks, docs, files – and most importantly – statuses and due dates. Marketing teams can keep track of ad campaigns, website projects, SEO campaigns, video creation, events, and just about anything else you can dream up. You can even create Custom Workflows and Statuses to save you time and energy while creating recurring tasks.

You can assign and reassign tasks to anyone within a project. DoneDone also has a mobile app and pre-built integrations with other applications such as Slack and Glip.

Create projects and unlimited tasks manually in a few simple steps. Tasks can also be automatically created by external parties via DoneDone’s “Mailboxes” feature. Mailboxes automatically create tasks in DoneDone when your customers submit web forms or send emails to an email address of your choice (such as help@yourcompany.com). This is great for gathering external feedback.

The app has just about everything most teams need for day-to-day marketing management, yet DoneDone is still known for its simplicity. It’s robust enough to handle complex projects and simple enough that it can be used by non-technical employees.

DoneDone starts at $5/user/month. They offer a 20% discount for annual plans.

Zusammenfassung der besten Marketing Projektmanagement-Software

Es ist leicht, sich von der verblüffenden Vielfalt der Softwaretools für das Marketing-Projektmanagement überwältigen zu lassen. Nachfolgend haben wir eine übersichtliche Tabelle zusammengestellt, die grundlegende Informationen über die in diesem Artikel beschriebenen Tools zusammenfasst. Wir haben die Preise und die Verfügbarkeit von kostenlosen Testversionen und Demoversionen für dich untersucht, um einen direkten Vergleich noch einfacher zu machen.

SoftwareOverviewFree OptionPriceSite
ClickUpClickUp logo Read ClickUp features & functionality Freemium version Free forever with paid plans starting at $5/month Check out ClickUp
monday.commonday.com logo Read monday.com features & functionality

14 days free trial

From $17/2 users/month Check out monday.com
ScreendragonScreendragon logo Read Screendragon features & functionality

Free demo

From $20/user/month Check out Screendragon
WrikeWrike logo Read Wrike features & functionality

14 days free trial

From $9.80/user/month Check out Wrike
ClarizenClarizen logo Read Clarizen features & functionality

30 days free trial

From $30/user/month Check out Clarizen
HiveHive logo Read Hive features & functionality

14 days free trial

From $12/user/month Check out Hive
PaymoPaymo logo Read Paymo features & functionality

Free trial

From $11.95/user/month Check out Paymo
FunctionFoxFunctionFox logo Read FunctionFox features & functionality

14 days Free demo

From $5/user/month Check out FunctionFox
Teamwork ProjectsTeamwork Projects logo Read Teamwork Projects features & functionality

30 days free trial

From $9/month and has a freemium version of the software for up to 2 projects and 5 users Check out Teamwork Projects
DoneDoneDoneDone logo Read DoneDone features & functionality

30 days free trial

From $5/user/month Check out DoneDone

Sonstige Marketing Projektmanagement-Software

Wenn du die Liste der Marketing Projektmanagement-Software oben ausgecheckt und nichts gefunden hast, was für dich funktioniert, dann haben wir ein paar weitere Projektmanagement-Lösungen für Agenturen entdeckt, die du vielleicht ausprobieren solltest.

Möchtest Du Die Optionen Eingrenzen?

Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem „Software-Finder“ zu geben.

Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.

Von einfachen Tools, die ein paar schnelle Lösungen bieten, bis hin zu komplexen Produkten, die einige Zeit in Anspruch nehmen, um sie vollständig zu erforschen – die Möglichkeiten einer Projektmanagement-Software sind vielfältig, was die Auswahl eines komplexen Produkts erheblich erleichtern kann. Unser Vorschlag? Sieh dir die Funktionen jedes Produkts genau an und finde heraus, welche davon die richtigen Kriterien für dich hat. Wenn es eine Demo oder Testversion gibt, empfehlen wir dir, diese zu bestellen, um sicherzustellen, dass das Produkt für dich funktioniert.

 

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Ben Aston

About Ben Aston

Ich bin Ben Aston. Ich bin ein digitaler Projektmanager. Seit über 10 Jahren bin ich in der Branche tätig und arbeite in Großbritannien bei den renommiertesten Londoner Medienagenturen wie Dare, Wunderman, Lowe und DDB. Ich habe alles Mögliche realisiert, von viralen Videos über CMS', Flash-Spiele, Bannerwerbung und eCRM bis hin zu E-Commerce-Seiten. Ich hatte das große Glück, für eine Vielzahl von großen Unternehmen zu arbeiten: Automobilmarken wie Land Rover, Volkswagen und Honda, Energieversorger wie BT, British Gas und Exxon, FMCG-Marken wie Unilever und Marken aus der Unterhaltungselektronik wie Sony.

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