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When Trying To Explain A User Journey To A Client That You Suddenly Realize Doesn’t Make Any Sense

When trying to explain a user journey to a client that you known doesn't really make any sense at all

It’s always helpful to run through your presentations ahead of meetings with clients, one more time than you think you need to, just to make sure you’re really making sense!

Ben Aston

About Ben Aston

I’m Ben Aston, a digital project manager and VP of Client Services at FCV, a full service digital agency in Vancouver, Canada. I've been in the industry for more than 10 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from video virals to CMS’, flash games to banner ads and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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